AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

1 Minus 1 Tech Stack and Enterprise Applications

1 Minus 1 Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2013 2013
In 2013, 1 Minus 1 implemented Google Workspace (Formerly Google G-Suite) in the Collaboration category to support companywide communication and document collaboration. The deployment uses Google Workspace as a cloud hosted SaaS service with centralized administration through the Google Admin console to provision accounts for the firm’s entire 15 person staff. Google Workspace (Formerly Google G-Suite) provides core Collaboration capabilities including Gmail, Calendar, Drive, Docs, Sheets and Meet, and was configured to centralize domain email and manage user accounts and access using native admin controls. Public references on the company website indicate Google Workspace is active in their operational toolset, and governance is focused on centralized account provisioning and administrative role assignment consistent with small professional services operations.
Collaboration Collaboration 2022 2022
1 Minus 1 CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Freshworks Legacy Freshsales (formerly Freshworks CRM) CRM, Sales Engagement CRM n/a 2020 2020
In 2020, 1 Minus 1 implemented Freshsales (formerly Freshworks CRM) to centralize lead capture and sales engagement directly from its public website. The deployment leverages the Freshsales cloud SaaS model and is instrumented on the company website to capture inbound inquiries and route prospects into the CRM workflow. Configuration focused on core CRM,Sales Engagement capabilities including contact and lead management, sales pipeline and deal tracking, activity timelines, and email engagement sequencing. Freshsales (formerly Freshworks CRM) was used to maintain a single record of customer interactions and to support prospect qualification and follow up across the small-business sales lifecycle. Operational scope covers the sales and client services activities of the 15 employee organization, with CRM usage embedded into web-facing intake and day to day account management. Governance appears oriented toward lightweight administration and lead routing controls to preserve data hygiene and ensure website leads feed directly into the Freshsales CRM,Sales Engagement platform for consistent handling.
1 Minus 1 IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2019 2019
In 2019, 1 Minus 1 implemented Microsoft Azure Cloud Services to host its public website. Microsoft Azure Cloud Services serves as the firm's Application Hosting and Computing Services platform for customer-facing web content and lightweight web applications. The deployment is cloud-hosted using managed compute and platform services, with object storage and content delivery capabilities to support static assets and media. The implementation emphasizes web hosting, DNS management, SSL termination and automated deployment pipelines for site updates, consistent with Application Hosting and Computing Services workflows. Operational responsibility is concentrated within the small internal team, covering site operations, content publishing and infrastructure configuration, supporting the company's UK professional services website. 1 Minus 1 uses Microsoft Azure Cloud Services to centralize hosting and application delivery for marketing and client engagement functions.
Cloud Storage IaaS 2022 2022
Content Delivery Network IaaS 2011 2011
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at 1 Minus 1

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 1 Minus 1 Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 1 Minus 1 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 1 Minus 1 digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 1 Minus 1 Technographics
1 Minus 1 is a Professional Services organization based in United Kingdom, with around 15 employees and annual revenues of $1.0 million.
1 Minus 1 operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), Freshsales (formerly Freshworks CRM) and Microsoft Azure Cloud Services, covering areas like Collaboration, CRM, Sales Engagement and Application Hosting and Computing Services.
1 Minus 1 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Freshworks and Microsoft.
1 Minus 1 recently adopted applications including Slack Connect in 2022, Amazon S3 in 2022 and Cloudflare CDN in 2022, highlighting its ongoing modernization strategy.
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Our research team continuously updates 1 Minus 1’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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