Farnham, GU9 7XX,
United Kingdom
1 Minus 1 Technographics
1 Minus 1 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 1 Minus 1 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 1 Minus 1 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 1 Minus 1 has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Freshsales (formerly Freshworks CRM) for CRM, Sales Engagement in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 1 Minus 1 is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 1 Minus 1 revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 1 Minus 1 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
1 Minus 1 Tech Stack and Enterprise Applications
1 Minus 1 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, 1 Minus 1 implemented Google Workspace (Formerly Google G-Suite) in the Collaboration category to support companywide communication and document collaboration. The deployment uses Google Workspace as a cloud hosted SaaS service with centralized administration through the Google Admin console to provision accounts for the firm’s entire 15 person staff.
Google Workspace (Formerly Google G-Suite) provides core Collaboration capabilities including Gmail, Calendar, Drive, Docs, Sheets and Meet, and was configured to centralize domain email and manage user accounts and access using native admin controls. Public references on the company website indicate Google Workspace is active in their operational toolset, and governance is focused on centralized account provisioning and administrative role assignment consistent with small professional services operations.
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Collaboration | Collaboration |
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2022 | 2022 |
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1 Minus 1 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshsales (formerly Freshworks CRM) | CRM, Sales Engagement | CRM | n/a | 2020 | 2020 |
In 2020, 1 Minus 1 implemented Freshsales (formerly Freshworks CRM) to centralize lead capture and sales engagement directly from its public website. The deployment leverages the Freshsales cloud SaaS model and is instrumented on the company website to capture inbound inquiries and route prospects into the CRM workflow.
Configuration focused on core CRM,Sales Engagement capabilities including contact and lead management, sales pipeline and deal tracking, activity timelines, and email engagement sequencing. Freshsales (formerly Freshworks CRM) was used to maintain a single record of customer interactions and to support prospect qualification and follow up across the small-business sales lifecycle.
Operational scope covers the sales and client services activities of the 15 employee organization, with CRM usage embedded into web-facing intake and day to day account management. Governance appears oriented toward lightweight administration and lead routing controls to preserve data hygiene and ensure website leads feed directly into the Freshsales CRM,Sales Engagement platform for consistent handling.
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1 Minus 1 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, 1 Minus 1 implemented Microsoft Azure Cloud Services to host its public website. Microsoft Azure Cloud Services serves as the firm's Application Hosting and Computing Services platform for customer-facing web content and lightweight web applications.
The deployment is cloud-hosted using managed compute and platform services, with object storage and content delivery capabilities to support static assets and media. The implementation emphasizes web hosting, DNS management, SSL termination and automated deployment pipelines for site updates, consistent with Application Hosting and Computing Services workflows.
Operational responsibility is concentrated within the small internal team, covering site operations, content publishing and infrastructure configuration, supporting the company's UK professional services website. 1 Minus 1 uses Microsoft Azure Cloud Services to centralize hosting and application delivery for marketing and client engagement functions.
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at 1 Minus 1
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Apps Being Evaluated by 1 Minus 1 Executives
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