103.5 The Arrow
55 North 300 West,
Salt Lake City, 84180, UT,
United States
Salt Lake City, 84180, UT,
United States
1 180-157-5555
Media
103.5 The Arrow Technographics
103.5 The Arrow Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 103.5 The Arrow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 103.5 The Arrow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 103.5 The Arrow has purchased the following applications: Workday Recruiting for Recruiting, Applicant Tracking System in 2019, GumGum for Artificial Intelligence Marketing in 2018, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 103.5 The Arrow is running and its propensity to invest more and deepen its relationship with Workday , GumGum , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 103.5 The Arrow revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 103.5 The Arrow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
103.5 The Arrow Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, 103.5 The Arrow implemented Workday Recruiting as its primary Recruiting,Applicant Tracking System and exposed job postings via the station career site. The implementation established Workday Recruiting to support Talent Acquisition and HR hiring workflows for the United States based radio group, and it is surfaced on the public website to capture external applicants.
Workday Recruiting was configured to handle core applicant tracking capabilities, including job requisition posting, candidate management, configurable application workflows, interview scheduling, and offer orchestration consistent with Recruiting,Applicant Tracking System functionality. The deployment emphasized career site integration so applications originate on the station website and flow into Workday Recruiting for review, and governance was organized around centralized hiring approvals and configurable hiring roles to align recruiting controls with HR process owners.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, 103.5 The Arrow deployed GumGum. GumGum was implemented as an Artificial Intelligence Marketing solution and embedded on the station website to support digital advertising, contextual audience intelligence, and creative placement across site pages.
The implementation focused on web-native modules common to the category, including contextual targeting, image and visual intelligence for inventory identification, creative placement orchestration, and campaign analytics. Configuration work emphasized client-side site integration and campaign setup within the GumGum console, enabling marketers to define contextual rules and creative templates while capturing impression and engagement signals for reporting.
Operational ownership was centered in the station marketing and digital operations teams, with the integration operating inside the website content and ad delivery flows. Governance centered on campaign configuration controls, content suitability rules, and measurement workflows to align advertising activity with editorial cadence and audience engagement objectives.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2014 | 2014 |
In 2014, 103.5 The Arrow implemented Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform to manage programmatic ad inventory on its website. The deployment brought demand-side buying capabilities directly into the station's digital advertising stack and provided a centralized platform for advertising operations and campaign execution.
The implementation covered core DSP functional modules typical of a Digital Advertising Platform, including real-time bidding, campaign configuration and targeting, creative trafficking, and analytics reporting. Xandr Invest (ex AppNexus DSP) was integrated at the site level through ad tag placement and server-to-server bidding endpoints to route programmatic demand and manage bid streams and audience-based targeting logic.
Operational scope focused on digital advertising, ad sales, and commercial operations for the station's website, with ad operations teams responsible for campaign setup, budget controls, and creative management inside the platform. Governance emphasized centralized campaign management and standardized delivery workflows to coordinate sales commitments with programmatic inventory control.
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at 103.5 The Arrow
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| No data found | ||||||
Apps Being Evaluated by 103.5 The Arrow Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 103.5 The Arrow IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 103.5 The Arrow digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD 103.5 The Arrow Technographics
103.5 The Arrow is a Media organization based in United States,
with around 200 employees and annual revenues of $50.0 million.
103.5 The Arrow operates a diverse technology stack with applications such as
Workday Recruiting, GumGum and Xandr Invest (ex AppNexus DSP),
covering areas like Recruiting, Applicant Tracking System, Artificial Intelligence Marketing and Digital Advertising Platform.
103.5 The Arrow has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, GumGum and Microsoft.
103.5 The Arrow recently adopted applications including
OpenX OpenAudience in 2021, Index Exchange in 2021 and Outbrain Zemanta One Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 103.5 The Arrow’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 103.5 The Arrow’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 103.5 The Arrow technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.