AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

10ofthose Tech Stack and Enterprise Applications

10ofthose ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Brightpearl Legacy Brightpearl ERP Retail Management ERP Services and Operations n/a 2008 2008
In 2008, 10ofthose implemented Brightpearl ERP as its Retail Management platform to support online retail operations on their website. The deployment positioned Brightpearl ERP to serve core commerce functions for the UK-based retailer and to centralize transaction processing for web sales. Brightpearl ERP was configured to manage inventory control, order management, multichannel sales orchestration, fulfillment workflows, and financial posting, consistent with Retail Management capabilities. The configuration emphasized synchronized inventory and order books, automated order-to-fulfill processes, and consolidated sales channel visibility within Brightpearl ERP. Operational coverage centered on online commerce teams including merchandising, operations, finance, and customer service, with Brightpearl ERP integrated directly into the 10ofthose website for real-time inventory and order synchronization. Governance focused on centralized order and inventory orchestration and embedding Retail Management process flows into ecommerce operations.
10ofthose AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Olark Legacy Olark Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2014 2014
In 2014, 10ofthose deployed Olark Live Chat on its website. The deployment uses Olark Live Chat in the Chatbots and Conversational AI category to enable real-time visitor engagement for the United Kingdom retail site operating with approximately 51 employees. The implementation is a website-embedded Olark Live Chat widget that connects to Olark's cloud-hosted service and surfaces an operator console for agents to manage conversations. Functional capabilities in use include live chat session handling, visitor presence indicators, session transcripts, and canned response automation consistent with chat and conversational AI deployments. Operational coverage focuses on customer support and online sales touchpoints on the 10ofthose website, with agent staffing and routing managed by the retailer's service team to handle inbound web conversations. Governance emphasizes chat availability windows, transcript retention and agent workflow alignment, positioning 10ofthose Olark Live Chat Chatbots and Conversational AI to support customer service and merchandising workflows.
10ofthose Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoho Corp. Legacy Zoho Mail Collaboration Collaboration n/a 2022 2022
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2025 2025
Collaboration Collaboration 2025 2025
10ofthose Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application, Web and Enterprise Search Content Management 2017 2017
10ofthose eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2021 2021
10ofthose CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marketing Automation CRM 2013 2013
Tag Management CRM 2017 2017
10ofthose ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2020 2020
10ofthose PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2013 2013
10ofthose IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2024 2024
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2019 2019
10ofthose CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023

IT Decision Makers and Key Stakeholders at 10ofthose

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 10ofthose Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 10ofthose IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 10ofthose digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 10ofthose Technographics
10ofthose is a Retail organization based in United Kingdom, with around 51 employees and annual revenues of $5.0 million.
10ofthose operates a diverse technology stack with applications such as Brightpearl ERP, Olark Live Chat and Zoho Mail, covering areas like Retail Management, Chatbots and Conversational AI and Collaboration.
10ofthose has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Brightpearl, Olark and Zoho Corp..
10ofthose recently adopted applications including Google Workspace (Formerly Google G-Suite) in 2025, Microsoft 365 in 2025 and Hetzner in 2024, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 10ofthose’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates 10ofthose’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 10ofthose technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.