Amsterdam, 1021 KP,
Netherlands
123ERAmakelaar Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 123ERAmakelaar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12 123ERAmakelaar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 123ERAmakelaar has purchased the following applications: Aareon Property to Market for Real Estate Property Management in 2023, Olark Live Chat for Chatbots and Conversational AI in 2024, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 123ERAmakelaar is running and its propensity to invest more and deepen its relationship with Aareon , Olark , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 123ERAmakelaar revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 123ERAmakelaar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aareon | Legacy | Aareon Property to Market | Real Estate Property Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, 123ERAmakelaar implemented Aareon Property to Market, Apps Category . The cloud-hosted Aareon Property to Market application was configured for a 12-employee real estate brokerage in the Netherlands, centering on centralized listing management and market-facing publication workflows. Implementation work focused on standardizing listing data models, templated marketing assets, and scheduled publication processes to external channels consistent with a property-to-market functional profile. The deployment emphasized lightweight administration, agent-facing user roles, and content validation rules to maintain listing consistency across the agency.
Operational scope covered sales, lettings, and marketing functions within the firm, with role-based access for agents and administrative staff to create and approve listings. The configuration included publication workflows, content templates, approval gates, and scheduled publishing cadence to support regular market updates. Governance concentrated on content review, data quality checks, and staged onboarding to align business processes and user training with the application. The Aareon Property to Market application was restated to centralize listing creation, enforce marketing standards, and support the brokerage’s ongoing property publication needs.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, 123ERAmakelaar implemented Olark Live Chat on its customer-facing website using the Chatbots and Conversational AI category to provide real-time visitor engagement and lead capture. The deployment is a lightweight, JavaScript-embedded widget sized to the company’s 12-person operational footprint and configured for direct web-facing support and sales interactions.
The Olark Live Chat implementation includes conversational capabilities typical of Chatbots and Conversational AI, such as live agent messaging, canned responses, visitor monitoring, chat transcripts, and offline messaging. Configuration work emphasized widget placement, pre-chat qualification questions, and standardized reply libraries to streamline responses across sales and customer service functions. Automated routing and escalation logic were kept proportional to organizational scale, favoring simple agent assignment rules and transcript-based follow up.
Operational scope is focused on website-based inbound inquiries routed to sales and support staff, with governance implemented through response protocols, transcript review, and lightweight shift scheduling to ensure coverage. Rollout prioritized rapid activation and iterative refinement of chat scripts and conversation flows to align with existing front-office workflows. Olark Live Chat serves as the primary customer-facing conversational interface for 123ERAmakelaar within the Chatbots and Conversational AI category.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2024 | 2024 |
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