AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

12min Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Stripe Legacy Stripe Payments Payment Processing ERP Financial Management n/a 2025 2025
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Freshworks Legacy Freshworks Freshteam ATS Applicant Tracking System HCM n/a 2020 2020
In 2020, 12min implemented Freshworks Freshteam ATS as its Applicant Tracking System. The Freshworks Freshteam ATS instance is published through the company careers site at https://12min.freshteam.com/jobs and is used to surface open roles on 12min's public website, aligning recruiting touch points with their external employer presence. 12min is an education company based in Brazil with approximately 30 employees, and the deployment reflects small company staffing and hiring workflows. Configuration centered on standard Applicant Tracking System modules, including job requisition creation, candidate profile collection, staged applicant pipelines, resume capture and screening workflows, and interview scheduling. Freshworks Freshteam ATS was configured to manage job postings and to automate candidate status notifications and workflow transitions, enabling coordinated review and handoffs between HR and hiring managers. The narrative emphasizes Freshworks Freshteam ATS functional capabilities consistent with typical ATS implementations. Operational ownership resides with HR and hiring managers who use Freshworks Freshteam ATS to manage requisitions, evaluate applicants, and coordinate interviews through the careers page. Governance included establishment of hiring workflows, role based access controls and approval gates to align recruiting activity with internal hiring policies, with the careers page serving as the primary sourcing and candidate intake channel. The implementation supports core talent acquisition operations for 12min in Brazil and is visible to applicants via the Freshteam jobs portal.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2018 2018
Collaboration Collaboration 2022 2022
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Personalization and Product Recommendations eCommerce 2018 2018
Shopping Cart Management eCommerce 2024 2024
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Data Platform CRM 2018 2018
Customer Data Platform CRM 2020 2020
Customer Data Platform CRM 2023 2023
Customer Engagement CRM 2020 2020
Customer Engagement CRM 2020 2020
Customer Experience CRM 2019 2019
Customer Support CRM 2018 2018
Customer Support CRM 2019 2019
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2018 2018
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2018 2018
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2020 2020
Marketing Automation, Sales Automation CRM 2018 2018
Partner Relationship Management CRM 2019 2019
Tag Management CRM 2018 2018
Tag Management CRM 2018 2018
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2018 2018
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2019 2019
Apps Development PaaS 2023 2023
Transactional Email PaaS 2025 2025
Transactional Email PaaS 2025 2025
Transactional Email PaaS 2025 2025
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2023 2023
Application Hosting and Computing Services IaaS 2023 2023
Cloud Storage IaaS 2023 2023
Cloud Storage IaaS 2025 2025
Content Delivery Network IaaS 2025 2025
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2018 2018
Domain Name System (DNS) IaaS 2018 2018
Network Data Intelligence IaaS 2023 2023
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
DDoS Protection CyberSecurity 2016 2016
Identity and Access Management (IAM) CyberSecurity 2023 2023
Identity and Access Management (IAM) CyberSecurity 2025 2025
Secure Sockets Layer (SSL) CyberSecurity 2016 2016
Secure Sockets Layer (SSL) CyberSecurity 2017 2017
IT Decision Makers and Key Stakeholders at 12min
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 12min Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 12min Technographics

12min is a Education organization based in Brazil, with around 30 employees and annual revenues of $5.0 million.

12min operates a diverse technology stack with applications such as Stripe Payments, Freshworks Freshteam ATS and Google Workspace (Formerly Google G-Suite), covering areas like Payment Processing, Applicant Tracking System and Collaboration.

12min has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Stripe, Freshworks and Google.

12min recently adopted applications including Stripe Payments in 2025, Twilio Sendgrid in 2025 and Amazon SES in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of 12min’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates 12min’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete 12min technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.