Belo Horizonte, 31330-310,
Brazil
12min Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 12min and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 12min employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 12min has purchased the following applications: Stripe Payments for Payment Processing in 2025, Freshworks Freshteam ATS for Applicant Tracking System in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 12min is running and its propensity to invest more and deepen its relationship with Stripe , Freshworks , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 12min revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 12min intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshworks Freshteam ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, 12min implemented Freshworks Freshteam ATS as its Applicant Tracking System. The Freshworks Freshteam ATS instance is published through the company careers site at https://12min.freshteam.com/jobs and is used to surface open roles on 12min's public website, aligning recruiting touch points with their external employer presence. 12min is an education company based in Brazil with approximately 30 employees, and the deployment reflects small company staffing and hiring workflows.
Configuration centered on standard Applicant Tracking System modules, including job requisition creation, candidate profile collection, staged applicant pipelines, resume capture and screening workflows, and interview scheduling. Freshworks Freshteam ATS was configured to manage job postings and to automate candidate status notifications and workflow transitions, enabling coordinated review and handoffs between HR and hiring managers. The narrative emphasizes Freshworks Freshteam ATS functional capabilities consistent with typical ATS implementations.
Operational ownership resides with HR and hiring managers who use Freshworks Freshteam ATS to manage requisitions, evaluate applicants, and coordinate interviews through the careers page. Governance included establishment of hiring workflows, role based access controls and approval gates to align recruiting activity with internal hiring policies, with the careers page serving as the primary sourcing and candidate intake channel. The implementation supports core talent acquisition operations for 12min in Brazil and is visible to applicants via the Freshteam jobs portal.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Shopping Cart Management | eCommerce |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2023 | 2023 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation, Sales Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Apps Development | PaaS |
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2019 | 2019 |
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Apps Development | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2025 | 2025 |
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Transactional Email | PaaS |
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2025 | 2025 |
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Transactional Email | PaaS |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2023 | 2023 |
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Cloud Storage | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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Network Data Intelligence | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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DDoS Protection | CyberSecurity |
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2016 | 2016 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2017 | 2017 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||