Brighton, BN1 3XB,
United Kingdom
15Below Technographics
15Below Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 15Below and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 33 15Below employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 15Below has purchased the following applications: Microsoft 365 for Collaboration in 2015, dotdigital Engagement Cloud for Customer Engagement in 2020, New Relic APM for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 15Below is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , dotdigital or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 15Below revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 15Below intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
15Below Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2020 | 2020 |
In 2020, 15Below implemented dotdigital Engagement Cloud on its website to support Customer Engagement, positioning the application as the primary platform for marketing and client communications. The deployment targeted the small UK professional services firm’s marketing and client facing teams, centralizing email campaigns, on-site engagement, and event driven messaging within the dotdigital Engagement Cloud.
Configuration work emphasized email marketing and automation capabilities in dotdigital Engagement Cloud, including list segmentation, campaign orchestration, reusable templates, and automated workflow sequencing tied to website behavior. Implementation used the product’s web tracking and on-site form tooling to capture contact data and trigger personalized outreach, aligning automated workflows with client lifecycle stages and campaign calendars.
Operational coverage was focused on the marketing function at 15Below, with marketing operations responsible for segmentation, campaign ownership, and ongoing management of contact lists inside dotdigital Engagement Cloud. Governance centered on defining campaign approval and segmentation rules and instrumenting consent aligned data capture on the website, with the dotdigital Engagement Cloud hosting the core campaign orchestration and contact management capabilities.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at 15Below
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 15Below Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||