15Below
Lyndean House 43-46 Queens Road,
Brighton, BN1 3XB,
United Kingdom
Brighton, BN1 3XB,
United Kingdom
44 12 7376-4230
Professional Services
15Below Technographics
15Below Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 15Below and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 33 15Below employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 15Below has purchased the following applications: Microsoft 365 for Collaboration in 2015, dotdigital Engagement Cloud for Customer Engagement in 2020, New Relic APM for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 15Below is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , dotdigital or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 15Below revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 15Below intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
15Below Tech Stack and Enterprise Applications
15Below Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, 15Below implemented Microsoft 365 to deliver Collaboration capabilities across the 33 person professional services firm and to support productivity features referenced on their public website. 15Below deployed Microsoft 365 to support internal communications, email and calendaring, file collaboration, and document management as core business functions. The relationship between 15Below, Microsoft 365, Collaboration and business functions is centered on employee collaboration and customer facing content workflows surfaced on the site.
Microsoft 365 was configured to provide standard Collaboration modules such as Exchange Online for email, SharePoint Online for team sites and content libraries, OneDrive for Business for personal file storage, Microsoft Teams for synchronous collaboration, and the Office productivity apps for authoring. Configurations likely emphasized tenant level organization, shared document libraries, channel based communication patterns, and role based access controls to reflect a small company operational model.
No third party system integrator is identified in source materials and no specific external system integrations are documented. Governance and operational changes are aligned with Collaboration best practices, including centralized identity and access management, site and document permission governance, and external sharing policies to manage public facing content that is linked from the company website.
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Collaboration | Collaboration |
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2022 | 2022 |
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15Below CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| dotdigital | Legacy | dotdigital Engagement Cloud | Customer Engagement | CRM | n/a | 2020 | 2020 |
In 2020, 15Below implemented dotdigital Engagement Cloud on its website to support Customer Engagement, positioning the application as the primary platform for marketing and client communications. The deployment targeted the small UK professional services firm’s marketing and client facing teams, centralizing email campaigns, on-site engagement, and event driven messaging within the dotdigital Engagement Cloud.
Configuration work emphasized email marketing and automation capabilities in dotdigital Engagement Cloud, including list segmentation, campaign orchestration, reusable templates, and automated workflow sequencing tied to website behavior. Implementation used the product’s web tracking and on-site form tooling to capture contact data and trigger personalized outreach, aligning automated workflows with client lifecycle stages and campaign calendars.
Operational coverage was focused on the marketing function at 15Below, with marketing operations responsible for segmentation, campaign ownership, and ongoing management of contact lists inside dotdigital Engagement Cloud. Governance centered on defining campaign approval and segmentation rules and instrumenting consent aligned data capture on the website, with the dotdigital Engagement Cloud hosting the core campaign orchestration and contact management capabilities.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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15Below ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2020 | 2020 |
In 2020, 15Below deployed New Relic APM for Application Performance Management to instrument its public website. The implementation embedded New Relic APM agents in the web application stack to collect transaction traces, response time, error rates, and throughput telemetry across user-facing services. Configuration emphasized application-centric dashboards and real-time alerts to surface performance regressions.
15Below uses New Relic APM to support web engineering and IT operations, aligning Application Performance Management with incident response and troubleshooting workflows. New Relic APM dashboards, error grouping, and distributed tracing were configured to enable root cause analysis and prioritization of web application fixes. Governance was organized around centralized monitoring ownership in the engineering function, with alert thresholds and dashboard views provisioned for operational teams.
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15Below PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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15Below IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at 15Below
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by 15Below Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 15Below IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 15Below digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD 15Below Technographics
15Below is a Professional Services organization based in United Kingdom,
with around 33 employees and annual revenues of $2.0 million.
15Below operates a diverse technology stack with applications such as
Microsoft 365, dotdigital Engagement Cloud and New Relic APM,
covering areas like Collaboration, Customer Engagement and Application Performance Management.
15Below has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, dotdigital and New Relic.
15Below recently adopted applications including
Slack Connect in 2022, Cloudflare CDN in 2022 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 15Below’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 15Below’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 15Below technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.