Berwyn, 60402-1386, IL,
United States
16Th Street Theater Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 16Th Street Theater and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 16Th Street Theater employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 16Th Street Theater has purchased the following applications: Spektrix Marketing for Account Based Marketing in 2021, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021, Microsoft 365 for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 16Th Street Theater is running and its propensity to invest more and deepen its relationship with Spektrix , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 16Th Street Theater revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 16Th Street Theater intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Spektrix | Legacy | Spektrix Marketing | Account Based Marketing | CRM | n/a | 2021 | 2021 | In 2021, 16Th Street Theater implemented Spektrix Marketing as an Account Based Marketing solution. The deployment placed Spektrix Marketing directly on the theater website to support digital audience engagement and campaign orchestration across online touchpoints. Configuration emphasized core Account Based Marketing capabilities, including audience segmentation, email campaign management, automation of campaign workflows, and web personalization tied to on site behavior. The Spektrix Marketing application was used to manage subscriber lists, schedule and automate outreach, and adapt messaging based on visitor interactions captured through the website. Operational ownership is concentrated in the theater marketing function, with lightweight administration and centralized campaign scheduling appropriate for an organization of about 10 employees. Integration scope explicitly includes the organization website, enabling campaign orchestration and audience lifecycle activities across digital channels using Spektrix Marketing. | |
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Donor and Fundraising Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | |||
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 | ||
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Collaboration | Collaboration |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce | eCommerce |
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2018 | 2018 |
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