Irvine, 92618, CA,
United States
174 Power Global Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 174 Power Global and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 174 Power Global employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 174 Power Global has purchased the following applications: Zoominfo Platform for Account Based Marketing in 2021, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021, reCAPTCHA for Application Security (AppSec) in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 174 Power Global is running and its propensity to invest more and deepen its relationship with Zoominfo , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 174 Power Global revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 174 Power Global intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 | In 2021, 174 Power Global implemented Zoominfo Platform as an Account Based Marketing solution on their website. The Zoominfo Platform was deployed to capture and surface account and contact intelligence directly from website interactions, supporting web-based prospecting and outreach workflows. Configuration emphasized Account Based Marketing capabilities common to the category, including account and contact enrichment, targeted account list creation, and consumption of intent signals to prioritize outreach. The Zoominfo Platform was configured to enrich website-captured leads and to maintain consolidated account profiles used by commercial teams. Operational coverage focused on marketing and sales enablement, with use cases spanning demand generation and ABM campaign orchestration. Governance centered on data hygiene and access controls to ensure website-captured intelligence aligned with existing CRM-facing lead management processes. | |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | |||
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Digital Workspace | IaaS |
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2019 | 2019 |
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Domain Name System (DNS) | IaaS |
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2017 | 2017 |
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Domain Name System (DNS) | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | reCAPTCHA | Application Security (AppSec) | CyberSecurity | n/a | 2019 | 2019 | |||
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Content Management | Content Management |
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2022 | 2022 |
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Content Management | Content Management |
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2024 | 2024 |
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Video Editing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2025 | 2025 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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