Irvine, 92618, CA,
United States
174 Power Global Technographics
174 Power Global Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 174 Power Global and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 174 Power Global employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 174 Power Global has purchased the following applications: Microsoft 365 for Collaboration in 2017, Getty Images for Content Management in 2022, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 174 Power Global is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Getty Images or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 174 Power Global revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 174 Power Global intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
174 Power Global Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Getty Images | Legacy | Getty Images | Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, 174 Power Global implemented Getty Images as a Content Management capability for its corporate website. The Getty Images deployment centralizes licensed visual assets, enabling image discovery, metadata-driven search and tagging, embed licensing workflows, and usage rights metadata to support web content authoring and publishing.
Integration work focused on embedding Getty Images assets into the company website and operationalizing license approvals and usage tracking within marketing and communications workflows. Operational scope covers the website content team and marketing functions across 174 Power Global in the United States, with governance controls for license approvals, usage tracking and brand compliance built into content publishing processes.
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Content Management | Content Management |
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2024 | 2024 |
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Video Editing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, 174 Power Global implemented Zoominfo Platform as an Account Based Marketing solution on their website. The Zoominfo Platform was deployed to capture and surface account and contact intelligence directly from website interactions, supporting web-based prospecting and outreach workflows.
Configuration emphasized Account Based Marketing capabilities common to the category, including account and contact enrichment, targeted account list creation, and consumption of intent signals to prioritize outreach. The Zoominfo Platform was configured to enrich website-captured leads and to maintain consolidated account profiles used by commercial teams.
Operational coverage focused on marketing and sales enablement, with use cases spanning demand generation and ABM campaign orchestration. Governance centered on data hygiene and access controls to ensure website-captured intelligence aligned with existing CRM-facing lead management processes.
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Digital Workspace | IaaS |
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2019 | 2019 |
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Domain Name System (DNS) | IaaS |
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2017 | 2017 |
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Domain Name System (DNS) | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at 174 Power Global
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by 174 Power Global Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||