AI Buyer Insights:

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

1st Phorm Tech Stack and Enterprise Applications

1st Phorm ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon Pay Payment Processing ERP n/a 2019 2019
In 2019, 1st Phorm implemented Amazon Pay on its public ecommerce website. 1st Phorm uses Amazon Pay as a Payment Processing solution to handle consumer checkout payments for its direct to consumer ecommerce business in the United States. The Amazon Pay implementation focuses on integration into the website checkout flow using Amazon Pay hosted components and APIs to manage customer authentication, payment authorization, and payment tokenization while minimizing direct handling of card data. Amazon Pay provides Payment Processing capabilities including authorization, refund handling, and chargeback notification that are surfaced into the site’s checkout lifecycle and order payment records. Operational scope centers on online commerce and marketing teams that own checkout experience and fraud mitigation, with IT responsible for maintaining the Amazon Pay integration and payment reporting. Governance and payment workflow updates aligned internal processes to the provider led model for payment capture, settlement acknowledgement, and reconciliation, and shifted card data custody away from in house systems.
Subscription and Recurring Billing ERP 2019 2019
1st Phorm CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Aimtell Legacy Aimtell Customer Engagement CRM n/a 2017 2017
In 2017, 1st Phorm implemented Aimtell Web Push Notifications on its consumer-facing website. The Aimtell implementation uses browser-based opt-in prompts and a client-side JavaScript snippet to register subscribers and deliver Web Push Notifications for marketing and customer engagement. The deployment targeted e-commerce traffic and was configured to support segmentation and behavior-triggered message workflows consistent with Web Push Notifications capabilities. Operational ownership centered in digital marketing and CRM teams, with Aimtell used to manage subscription lists, deliver timed promotional alerts, and execute re-engagement messaging across desktop and mobile browsers. The implementation architecture emphasized on-site scripting combined with cloud push orchestration to preserve site performance while enabling queued and scheduled push delivery through the Aimtell service. Governance focused on consent flows and message cadence controls to align push campaigns with brand experience and compliance requirements.
Marketing Analytics CRM 2016 2016
Marketing Automation CRM 2017 2017
1st Phorm AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LiveChat, Inc. Legacy LiveChat Chatbots and Conversational AI AI-Powered Application n/a 2015 2015
In 2015, 1st Phorm implemented LiveChat in the Chatbots and Conversational AI category on its public website. The deployment centered on a website-embedded LiveChat widget and an agent console to manage real-time customer interactions and online order inquiries. Functional modules reflect typical Chatbots and Conversational AI capabilities, including proactive chat invitations, canned responses, chat routing to live agents, and session transcript capture to support ongoing support workflows. Operational coverage focused on the e-commerce site and served customer support and sales functions within the company, with chat sessions routed to internal agents through the LiveChat interface. Governance and operations followed standard chat practices, incorporating agent consoles, response template libraries, and reporting to maintain response consistency and handle chat volume, consistent with Chatbots and Conversational AI implementations.
1st Phorm Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2011 2011
Collaboration Collaboration 2021 2021
1st Phorm eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce Fraud Protection eCommerce 2023 2023
eCommerce eCommerce 2021 2021
eCommerce eCommerce 2020 2020
Shipping Management eCommerce 2021 2021
Shipping Management eCommerce 2015 2015
1st Phorm ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2015 2015
1st Phorm PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2021 2021
Transactional Email PaaS 2021 2021
1st Phorm IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2018 2018

IT Decision Makers and Key Stakeholders at 1st Phorm

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 1st Phorm Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 1st Phorm IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 1st Phorm digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 1st Phorm Technographics
1st Phorm is a Consumer Packaged Goods organization based in United States, with around 500 employees and annual revenues of $175.0 million.
1st Phorm operates a diverse technology stack with applications such as Amazon Pay, Aimtell and LiveChat, covering areas like Payment Processing, Customer Engagement and Chatbots and Conversational AI.
1st Phorm has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Amazon Web Services (AWS), Aimtell and LiveChat, Inc..
1st Phorm recently adopted applications including LexisNexis ThreatMetrix in 2023, Microsoft 365 in 2021 and Shopify in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 1st Phorm’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates 1st Phorm’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 1st Phorm technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.