Grantham, NG31 7XS,
United Kingdom
2 Recycling Technographics
2 Recycling Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 2 Recycling and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 14 2 Recycling employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2 Recycling has purchased the following applications: Zoho SalesIQ for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2019, Mixpanel for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2 Recycling is running and its propensity to invest more and deepen its relationship with Zoho Corp. , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2 Recycling revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2 Recycling intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
2 Recycling Tech Stack and Enterprise Applications
2 Recycling AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, 2 Recycling deployed Zoho SalesIQ as its Chatbots and Conversational AI solution on the corporate website. The implementation is a web-embedded configuration for a 14-employee professional services firm, instrumenting real-time visitor tracking and live chat to capture inbound enquiries and surface sales leads via the site. Zoho SalesIQ is the primary conversational touchpoint on https://www.2recycling.com/ and is provisioned as the customer-facing chat widget and agent console.
Implementation concentrated on live-chat handling through the embedded widget, proactive messaging to engage visitors, lightweight chatbot automation for routine FAQs, and chat analytics to inform manual follow up. Operational ownership is assigned to commercial and customer service functions within the small team, with simple routing rules, console access for agents, and governance practices to manage chat assignment and response expectations. The source notes identify the website deployment only, and no additional external system integrations were specified.
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2 Recycling Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, 2 Recycling deployed Microsoft 365. The Microsoft 365 implementation centralized Collaboration capabilities across the 14-employee UK professional services firm and is surfaced on their public website. The deployment includes core Microsoft 365 services such as Exchange Online for email, Microsoft Teams for synchronous collaboration, SharePoint Online for team sites and document libraries, and OneDrive for individual file storage. 2 Recycling uses Microsoft 365 to support business functions including operations, sales and administration.
The architecture is a cloud hosted Microsoft 365 tenant with centralized identity and account management, configured for small team collaboration workflows and document lifecycle controls. Administrative governance appears to focus on tenant level configuration, user provisioning, mailbox and document access controls, and external sharing settings appropriate for a compact organizational footprint. This positioning identifies 2 Recycling Microsoft 365 Collaboration as the primary productivity and information management layer for the company.
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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2 Recycling CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mixpanel | Legacy | Mixpanel | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, 2 Recycling implemented Mixpanel on its website. 2 Recycling deployed Mixpanel to provide Marketing Analytics for marketing and customer engagement, instrumenting client-side event tracking and user profile capture through the Mixpanel JavaScript library. The implementation focuses on event and property taxonomy, funnel and cohort analysis, and segmentation capabilities native to Mixpanel.
Deployment is limited to the company website at https://www.2recycling.com with browser-based instrumentation to capture page flows, form interactions, and conversion events. Operational coverage targets marketing and customer service workflows within the United Kingdom, using Mixpanel for behavioral event capture and cohorting to support campaign targeting and product engagement analysis. Governance is implemented via a lightweight naming convention and centralized event documentation to maintain consistent event definitions across the small 14 person team.
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Marketing Automation | CRM |
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2020 | 2020 |
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2 Recycling IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at 2 Recycling
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Apps Being Evaluated by 2 Recycling Executives
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