Atlanta, 30309, GA,
United States
22Squared Technographics
22Squared Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 22Squared and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 22Squared employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 22Squared has purchased the following applications: Recharge Payments for Subscription and Recurring Billing in 2010, FreeWheel Strata for Agency Management in 2005, Shopify for eCommerce in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 22Squared is running and its propensity to invest more and deepen its relationship with Recharge Payments , FreeWheel, A Comcast Company , Shopify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 22Squared revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 22Squared intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
22Squared Tech Stack and Enterprise Applications
22Squared ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Recharge Payments | Legacy | Recharge Payments | Subscription and Recurring Billing | ERP | n/a | 2010 | 2010 |
In 2010, 22Squared deployed Recharge Payments on their website to support subscription offerings and recurring customer billing. Recharge Payments is used to deliver subscription lifecycle management and automated recurring billing in alignment with the Subscription and Recurring Billing category.
The implementation configures Recharge Payments to manage plan and pricing configuration, billing schedules, payment method tokenization, and customer-facing checkout and subscription management flows. Core functional capabilities implemented include subscription creation and modification, automated charge processing on recurring intervals, and self-service subscription controls exposed on the public website.
Architecturally the deployment is a SaaS-based payment and subscription layer embedded into 22Squared’s website, using client-facing checkout components and server-side billing calls to execute recurring transactions. The integration surface is focused on web checkout and subscription management on the site, with event-driven notifications and API endpoints supporting lifecycle activities.
Operationally the system is scoped to support revenue and billing functions across finance, client services, and digital teams, with process ownership centered on subscription lifecycle and billing governance. Governance emphasizes centralized control of plan configurations, billing schedules, and customer portal workflows to standardize recurring revenue handling and subscription operations.
|
22Squared ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2005 | 2005 |
In 2005, 22Squared implemented FreeWheel Strata as its Agency Management platform to centralize advertising campaign operations. The deployment was scoped to support the US based professional services agency with approximately 350 employees, aligning the application with core agency workflows and operational teams.
The FreeWheel Strata implementation focused on standard Agency Management capabilities, including campaign and buy planning, order and insertion order management, trafficking and delivery workflows, billing and invoicing modules, and consolidated reporting and reconciliation functionality. Configuration emphasized campaign lifecycle orchestration and structured data models for orders and billing to enable consistent handling of media buys across teams.
Operational coverage extended across account management, media planning and buying, traffic, and finance teams, positioning FreeWheel Strata as the central system for campaign orchestration and agency billing processes. The deployment consolidated data and workflow ownership within a single application context, enabling cross-functional access to order and campaign status without naming specific external integrations.
Governance for the initiative established standardized approval and operational processes, with role based access controls and workflow sequencing for order approvals and billing handoffs. Rollout practices emphasized departmental alignment and process documentation to embed the FreeWheel Strata Agency Management model into account servicing and finance operations.
|
22Squared CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
22Squared IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at 22Squared
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 22Squared Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||