AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

22Squared Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
FreeWheel, A Comcast Company Legacy FreeWheel Strata Agency Management ERP Services and Operations n/a 2005 2005 In 2005, 22Squared implemented FreeWheel Strata as its Agency Management platform to centralize advertising campaign operations. The deployment was scoped to support the US based professional services agency with approximately 350 employees, aligning the application with core agency workflows and operational teams. The FreeWheel Strata implementation focused on standard Agency Management capabilities, including campaign and buy planning, order and insertion order management, trafficking and delivery workflows, billing and invoicing modules, and consolidated reporting and reconciliation functionality. Configuration emphasized campaign lifecycle orchestration and structured data models for orders and billing to enable consistent handling of media buys across teams. Operational coverage extended across account management, media planning and buying, traffic, and finance teams, positioning FreeWheel Strata as the central system for campaign orchestration and agency billing processes. The deployment consolidated data and workflow ownership within a single application context, enabling cross-functional access to order and campaign status without naming specific external integrations. Governance for the initiative established standardized approval and operational processes, with role based access controls and workflow sequencing for order approvals and billing handoffs. Rollout practices emphasized departmental alignment and process documentation to embed the FreeWheel Strata Agency Management model into account servicing and finance operations.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2022 2022
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Zendesk Legacy Zendesk Service Customer Support CRM n/a 2020 2020
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
eCommerce eCommerce 2010 2010
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Subscription and Recurring Billing ERP Financial Management 2010 2010
IT Decision Makers and Key Stakeholders at 22Squared
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 22Squared Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 22Squared Technographics

22Squared is a Professional Services organization based in United States, with around 350 employees and annual revenues of $65.0 million.

22Squared operates a diverse technology stack with applications such as FreeWheel Strata, Amazon EC2 and Zendesk Service, covering areas like Agency Management, Application Hosting and Computing Services and Customer Support.

22Squared has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as FreeWheel, A Comcast Company, Amazon Web Services (AWS) and Zendesk.

22Squared recently adopted applications including Amazon EC2 in 2022, Natcoweb in 2022 and Amazon CloudFront in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of 22Squared’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates 22Squared’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete 22Squared technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.