Atlanta, 30309, GA,
United States
22Squared Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 22Squared and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 22Squared employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 22Squared has purchased the following applications: FreeWheel Strata for Agency Management in 2005, Amazon EC2 for Application Hosting and Computing Services in 2022, Zendesk Service for Customer Support in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 22Squared is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Amazon Web Services (AWS) , Natcoweb or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 22Squared revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 22Squared intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2005 | 2005 | In 2005, 22Squared implemented FreeWheel Strata as its Agency Management platform to centralize advertising campaign operations. The deployment was scoped to support the US based professional services agency with approximately 350 employees, aligning the application with core agency workflows and operational teams. The FreeWheel Strata implementation focused on standard Agency Management capabilities, including campaign and buy planning, order and insertion order management, trafficking and delivery workflows, billing and invoicing modules, and consolidated reporting and reconciliation functionality. Configuration emphasized campaign lifecycle orchestration and structured data models for orders and billing to enable consistent handling of media buys across teams. Operational coverage extended across account management, media planning and buying, traffic, and finance teams, positioning FreeWheel Strata as the central system for campaign orchestration and agency billing processes. The deployment consolidated data and workflow ownership within a single application context, enabling cross-functional access to order and campaign status without naming specific external integrations. Governance for the initiative established standardized approval and operational processes, with role based access controls and workflow sequencing for order approvals and billing handoffs. Rollout practices emphasized departmental alignment and process documentation to embed the FreeWheel Strata Agency Management model into account servicing and finance operations. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 | ||
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2020 | 2020 |
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce | eCommerce |
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2010 | 2010 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Subscription and Recurring Billing | ERP Financial Management |
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2010 | 2010 |
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