Dorset, BH12 4FE,
United Kingdom
288 Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 288 Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 288 Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 288 Group has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2023, Slack Connect for Collaboration in 2022, Microsoft Dynamics 365 Marketing for Marketing Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 288 Group is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 288 Group revenues, which have grown to $49.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 288 Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2023 | 2023 | ||
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Marketing | Marketing Automation | CRM | n/a | 2024 | 2024 | In 2024, 288 Group implemented Microsoft Dynamics 365 Marketing on their public website. The deployment uses Microsoft Dynamics 365 Marketing for Marketing Automation to embed campaign pages, form capture, and web tracking directly into site workflows for the company’s marketing initiatives. Configuration emphasizes core Marketing Automation capabilities, including email marketing, customer journeys and nurture orchestration, landing pages and form capture, segmentation and lead scoring, and consent and subscription management. Microsoft Dynamics 365 Marketing is configured to standardize templates and automation flows so the marketing team can operationalize repeatable campaign processes and audience segmentation. The implementation integrates explicitly with the 288 Group website for page hosting, event capture, and analytics collection, supporting marketing and demand generation functions for the organization in the United Kingdom. Governance and operational controls center on campaign approval workflows, centralized asset libraries, and consent management to ensure consistent execution and regulatory alignment across web-driven campaigns. | |
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Tag Management | CRM |
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2024 | 2024 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2023 | 2023 |
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