Seoul, ,
South Korea
29Days Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 29Days and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 29Days employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 29Days has purchased the following applications: Channel for Chatbots and Conversational AI in 2023, Alpha Upsell for eCommerce in 2024, Bigin CRM for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 29Days is running and its propensity to invest more and deepen its relationship with Channel , Alpha Review , Big Insight or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 29Days revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 29Days intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Channel | Legacy | Channel | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, 29Days implemented Channel on its website as a Chatbots and Conversational AI solution to support e-commerce customer engagement and front line customer support. The deployment is hosted on the public storefront at https://www.29days.co.kr/ and is scoped to manage product inquiries, order related questions, and basic pre purchase guidance for shoppers.
Channel was configured as an embedded conversational widget with intent classification, FAQ automation, canned response libraries, and session persistence to preserve context across page flows. Configuration work focused on conversation design, intent taxonomy, and response templates to address repetitive inquiries and surface next step prompts for users.
Operational coverage is owned by the e-commerce and customer support teams, who maintain conversational content through Channel's administrative console and refine intents using chat logs and reporting. Functional governance emphasizes content versioning, intent tuning cadence, and defined escalation pathways when conversations require human intervention.
Rollout followed a staged pilot on selected high traffic product pages prior to site wide activation, enabling iterative tuning of conversation models and response flows. The implementation positions Channel as the primary Chatbots and Conversational AI interface for 29Days customer facing interactions on its website.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alpha Review | Legacy | Alpha Upsell | eCommerce | eCommerce | n/a | 2024 | 2024 |
In 2024, 29Days implemented Alpha Upsell on its website. Alpha Upsell, Apps Category: . The deployment is a site embedded upsell layer configured to run within the retailer's ecommerce storefront and checkout flows, tailored to the company's South Korea online store and managed by the internal commerce team.
Alpha Upsell was configured to deliver product level recommendations, post purchase offers, and rule driven checkout prompts, using a rules engine, merchandising controls, and client side script integration typical of upsell applications. Integrations are focused on the website and checkout order capture, with operational ownership aligned to commerce, marketing, merchandising, and customer operations. Governance was established through incremental rollout and offer change control, with A/B testing and campaign naming standards to manage live offer logic. The full application name Alpha Upsell is used across tagging, campaign playbooks, and operational procedures.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Big Insight | Legacy | Bigin CRM | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, 29Days implemented Bigin CRM to support Marketing Automation on its customer-facing website. The South Korea retail company embedded Bigin CRM on https://www.29days.co.kr/ to capture and consolidate web leads into a centralized contact repository, aligning marketing and frontline sales activity for a 40 employee organization.
The Bigin CRM deployment follows a cloud-hosted web-integrated architecture typical of Marketing Automation solutions, enabling web form capture, contact segmentation, email sequence orchestration, and simple pipeline tracking to manage prospect lifecycles. Operational scope centers on marketing and sales functions, with configuration focused on lead routing, campaign setup, contact lifecycle orchestration, and governance of campaign workflows to standardize follow up and campaign execution.
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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