AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

2B Advice Tech Stack and Enterprise Applications

2B Advice Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2018 2018
2B Advice CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Pipedrive Legacy Pipedrive CRM CRM CRM n/a 2021 2021
In 2021, 2B Advice implemented Pipedrive CRM. The deployment places Pipedrive CRM on the company website to capture inbound leads and centralize customer relationship data, linking external inquiry flows directly into the CRM environment and positioning the CRM as the commercial entry point for the business. The implementation focuses on core CRM capabilities, including web lead capture, contact and account management, configurable deal pipelines, activity tracking, and sales automation functions typical of the CRM category. The Pipedrive CRM instance is a cloud hosted, web accessible application configured for a 50 person professional services firm, calibrated for small business scale and streamlined configuration. Operational coverage is centered on sales and account management, with the system serving as the primary pipeline and contact repository across the organization. Rollout concentrated on commercial teams, standardizing pipeline stages, activity logging, and handoff processes to create consistent sales workflows and improve visibility into customer interactions. Governance and process changes include centralized data ownership, defined pipeline stage definitions, and monitoring of the website to CRM lead capture flow to ensure data quality. This narrative emphasizes system architecture, modules, integrations with the website, and governance rather than quantitative outcomes which were not provided.
Marketing Automation CRM 2020 2020
2B Advice TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
2B Advice Legacy 2B Advice PrIME Governance, Risk and Compliance TRM n/a 2021 2021
In 2021, 2B Advice deployed 2B Advice PrIME on its website, using the Apps Category . The implementation of 2B Advice PrIME is embedded in public-facing pages to deliver vendor-hosted functionality directly through the corporate site and customer touchpoints. Configuration and operational ownership are managed internally by 2B Advice, with the application surfaced through the website and administered via vendor-provided configuration interfaces. The deployment focuses on client-facing presentation and interaction capabilities, with access controls and content configuration handled by marketing and IT stakeholders to align web delivery and support workflows.
2B Advice IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at 2B Advice

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by 2B Advice Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 2B Advice IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 2B Advice digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD 2B Advice Technographics
2B Advice is a Professional Services organization based in Germany, with around 50 employees and annual revenues of $5.0 million.
2B Advice operates a diverse technology stack with applications such as Microsoft 365, Pipedrive CRM and 2B Advice PrIME, covering areas like Collaboration, CRM and Governance, Risk and Compliance.
2B Advice has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Pipedrive and 2B Advice.
2B Advice recently adopted applications including Pipedrive CRM in 2021, 2B Advice PrIME in 2021 and SendinBlue in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 2B Advice’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates 2B Advice’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 2B Advice technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.