2X Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 2X Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 2X Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 2X Marketing has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2023, Microsoft 365 for Collaboration in 2018, FlippingBook for Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 2X Marketing is running and its propensity to invest more and deepen its relationship with Drift , HubSpot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 2X Marketing revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 2X Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FlippingBook | Legacy | FlippingBook | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, 2X Marketing implemented FlippingBook as a Content Management solution to produce previewable, embedded thought leadership flipbooks for client campaigns. The deployment targeted marketing and demand generation workflows in the United States, with notable use for client WGroup, enabling interactive deliverables that are embedded on client landing pages and campaign microsites.
The implementation emphasized FlippingBook flipbook creation and embedding capabilities, configured to generate previewable assets with built in lead capture points. 2X Marketing established template based production and publishing workflows so creative and production teams could rapidly produce branded flipbooks and route captured leads into agency nurturing processes.
Operational scope covered the agency marketing, client services, and demand generation functions, where teams used FlippingBook to deliver gated and previewable content as part of campaign execution. Governance was implemented through standardized templates, creative to publishing handoffs, and content review checkpoints to maintain brand consistency across client deliverables.
According to the published FlippingBook case study, this marketing and lead generation use case increased lead volume twofold and tripled meeting conversion rates for client campaigns. The FlippingBook implementation provided 2X Marketing a repeatable Content Management pattern for embedded, previewable assets used in client demand generation work.
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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