Gurugram, 122001,
India
32nd Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 32nd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 32nd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 32nd has purchased the following applications: Freshworks Freshteam ATS for Applicant Tracking System in 2025, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Shopify for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 32nd is running and its propensity to invest more and deepen its relationship with Freshworks , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 32nd revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 32nd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshworks Freshteam ATS | Applicant Tracking System | HCM | n/a | 2025 | 2025 |
In 2025, 32nd deployed Freshworks Freshteam ATS as its Applicant Tracking System and embedded Freshteam components on its public team page to capture applications directly from the website. The implementation centers on HR and talent acquisition for a 300 employee leisure and hospitality operator based in India, aligning the Freshworks Freshteam ATS with recruiting workflows for hotel and hospitality roles.
The implementation configures standard Applicant Tracking System capabilities, including job requisition publishing from Freshworks Freshteam ATS, web-based application intake, candidate profile consolidation, pipeline stages for screening and interviewing, automated candidate status notifications, and role based access for HR and hiring managers. Configuration emphasizes resume parsing and candidate tracking, and the solution is set up to support structured interview workflows and offer management consistent with ATS best practices.
Operational coverage is focused on centralized recruiting within corporate HR and distributed hiring managers across property and operations teams, with the Freshworks Freshteam ATS integrated directly into the 32nd website for inbound sourcing. Governance was established through configured user roles and approval workflows in Freshworks Freshteam ATS to standardize requisition approvals and candidate handoffs, supporting repeatable hiring processes and clearer accountability for talent acquisition.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Tag Management | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2024 | 2024 |
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