3Bears
Zielstattstraße 40,
München, 81379,
Germany
München, 81379,
Germany
49 89 122878330
Consumer Packaged Goods
3Bears Technographics
3Bears Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 3Bears and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 3Bears employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 3Bears has purchased the following applications: Apple Pay for Payment Processing in 2020, Personio ATS for Applicant Tracking System in 2022, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 3Bears is running and its propensity to invest more and deepen its relationship with Apple , Google , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 3Bears revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 3Bears intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
3Bears Tech Stack and Enterprise Applications
3Bears ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, 3Bears implemented Apple Pay on its website. Apple Pay is configured as a Payment Processing option in the company ecommerce checkout to accept mobile wallet payments on desktop and mobile Safari.
The deployment uses client-side Apple Pay JavaScript integration embedded in the storefront to invoke the Apple Pay payment sheet and perform merchant validation. Tokenized payment data is delivered to 3Bears backend systems for payment capture and order fulfillment processing, with server-side endpoints handling merchant validation responses and payment token forwarding to the payment capture layer.
Functional capabilities implemented include in-browser payment sheet presentation, device-level authentication via Touch ID or Face ID, tokenization of card credentials, and consolidation of checkout flows to surface Apple Pay as a one-touch payment instrument. Operational coverage focuses on the ecommerce channel and impacts sales order processing, finance reconciliation, and fulfillment workflows for online orders.
Governance and ongoing operations include merchant identity verification, certificate lifecycle management for Apple Pay on the web, and updates to checkout workflows and customer support procedures to handle Apple Pay payment states. The Apple Pay implementation aligns 3Bears payment processing with its ecommerce order management and finance functions.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2017 | 2017 |
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Subscription and Recurring Billing | ERP |
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2019 | 2019 |
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3Bears HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, 3Bears implemented Personio ATS as its Applicant Tracking System. The small German consumer packaged goods company deployed Personio ATS to centralize hiring workflows and capture applicants directly via its public careers pages on https://www.3bears.de/.
Personio ATS was configured to manage core recruiting functions including job posting management, candidate profile capture, resume parsing, application status tracking, interview scheduling, and offer workflow automation. Configurations emphasized role based access for HR administrators and hiring managers, structured candidate stages, and GDPR aligned consent and data retention settings to meet recruiting requirements in Germany.
Operational scope covers HR and hiring managers across the organization, with Personio ATS linked to the website to route applications into the ATS and trigger email notifications and hiring workflows. Governance centered on standardizing recruitment workflows and approval gates within the Applicant Tracking System, while candidate data capture and consent processes were instrumented to align with regional data protection obligations.
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3Bears AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, 3Bears implemented Freshdesk Messaging (Formerly Freshchat) on its website to provide conversational support. The deployment uses Freshdesk Messaging (Formerly Freshchat) within the Chatbots and Conversational AI category to surface automated and live interactions directly on the ecommerce site.
The implementation centers on a web messaging widget and cloud SaaS agent inbox, leveraging standard Chatbots and Conversational AI capabilities such as bot-driven conversation flows, proactive targeted messages, canned responses, and live chat handoff to human agents. Configuration work included authoring bot workflows for common customer queries, setting up conversation routing rules and agent assignment, and enabling conversation history and basic reporting through the Freshdesk Messaging console.
Operational coverage is focused on customer support and onsite commerce interactions, with the service operated by a small internal support and operations team. Governance is exercised via the application admin console, using role based access for agents and administrators, message templates and escalation workflows to structure handoffs from automated bot responses to human agents.
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3Bears Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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3Bears CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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3Bears TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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3Bears IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at 3Bears
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Apps Being Evaluated by 3Bears Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 3Bears IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 3Bears digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD 3Bears Technographics
3Bears is a Consumer Packaged Goods organization based in Germany,
with around 30 employees and annual revenues of $3.0 million.
3Bears operates a diverse technology stack with applications such as
Apple Pay, Personio ATS and Freshdesk Messaging (Formerly Freshchat),
covering areas like Payment Processing, Applicant Tracking System and Chatbots and Conversational AI.
3Bears has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Personio and Freshworks.
3Bears recently adopted applications including
Personio ATS in 2022, Shopify in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 3Bears’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 3Bears’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 3Bears technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.