Calgary, T2G 2R7, AB,
Canada
4 Cast Plus Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 4 Cast Plus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 4 Cast Plus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 4 Cast Plus has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2018, Factors AI Engine for Account Based Marketing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 4 Cast Plus is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Factors.AI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 4 Cast Plus revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 4 Cast Plus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Factors.AI | Legacy | Factors AI Engine | Account Based Marketing | CRM | n/a | 2024 | 2024 |
In 2024, 4 Cast Plus implemented Factors AI Engine as an Account Based Marketing solution on their corporate website, directly instrumenting site traffic for account level engagement and targeting. Factors AI Engine is deployed to run on the public site, capturing visitor behavior and serving as the front line for account detection and on site engagement workflows.
The implementation centers on Account Based Marketing capabilities such as account identification, intent signal detection, account scoring, and on site personalization. Factors AI Engine was configured to map behavioral and firmographic signals into prioritized account lists and to drive personalized content and lead capture flows consistent with ABM orchestration and account based engagement patterns.
Operationally the deployment affects marketing and sales functions, consolidating account insights within the website engagement layer to inform demand generation and sales outreach. Governance and daily operations are managed by the internal marketing team, with configuration and targeting rules maintained in the Factors AI Engine instance on the site to align account prioritization and campaign execution with sales processes.
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Call Tracking and Recording | CRM |
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2023 | 2023 |
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CRM | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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