Las Vegas, 89107, NV,
United States
411 Locals Technographics
411 Locals Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 411 Locals and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 411 Locals employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 411 Locals has purchased the following applications: NMI Payment Platform for Payment Processing in 2016, GoDaddy Webmail for Collaboration in 2012, Funnelytics for Customer Analytics in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 411 Locals is running and its propensity to invest more and deepen its relationship with Network Merchants , GoDaddy , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 411 Locals revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 411 Locals intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
411 Locals Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Network Merchants | Legacy | NMI Payment Platform | Payment Processing | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, 411 Locals implemented NMI Payment Platform as its Payment Processing solution on its website. The NMI Payment Platform was embedded into customer-facing payment flows to handle online card acceptance and transaction capture for web-based orders.
The implementation focused on Payment Processing modules common to the NMI platform, including hosted payment fields for secure web checkout, card tokenization for stored payment references, recurring billing configuration, and transaction reporting and reconciliation capabilities. Configuration work emphasized secure form embedding, payment method management, and transaction lifecycle controls consistent with online payment operations.
Operational coverage centered on e-commerce and customer billing workflows, supporting finance and sales teams responsible for invoicing, reconciliation, and dispute handling. Integrations were implemented directly with the 411 Locals website checkout and customer account areas to centralize transaction capture, settlement data, and reporting into existing operational processes.
Governance changes aligned payment operations to the new platform, instituting payment administration access controls, reconciliation procedures, and dispute workflows for on-site payments. The description reflects the on-website deployment of NMI Payment Platform as the Payment Processing tool used by 411 Locals.
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2012 | 2012 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Funnelytics | Legacy | Funnelytics | Customer Analytics | CRM | n/a | 2022 | 2022 |
In 2022, 411 Locals deployed Funnelytics as a Customer Analytics application on its public website to instrument online customer journeys and funnel behavior. 411 Locals Funnelytics Customer Analytics supports marketing and digital analytics functions focused on mapping conversion pathways and visualizing visitor flow across site touch points.
The implementation centered on core Customer Analytics capabilities, including funnel visualization, page and event-level conversion tracking, and centralized dashboards for campaign and path analysis. Funnelytics was configured to capture campaign entry points and downstream conversion events, enabling analysts to construct visual funnel maps and segment flows by marketing source.
Deployment was scoped to the corporate website, with operational coverage assigned to the digital marketing and analytics teams in the United States. Data collection was executed through site-level instrumentation and tagging aligned to campaign landing pages and conversion pages, ensuring consistent event taxonomy across tracked funnels.
Governance activities focused on establishing tagging standards, access controls for dashboard consumption, and a cadence for funnel reviews between marketing operations and analytics stakeholders. Rollout emphasized iterative funnel builds and ongoing configuration of event schemas, positioning Funnelytics as the central Customer Analytics tool for web conversion analysis at 411 Locals.
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at 411 Locals
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by 411 Locals Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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