47 Brand
47 Brand Technographics
47 Brand Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 47 Brand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 47 Brand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 47 Brand has purchased the following applications: Amazon Pay for Payment Processing in 2019, Newton ATS for Recruiting, Applicant Tracking System in 2015, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 47 Brand is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Newton Software , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 47 Brand revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 47 Brand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
47 Brand Tech Stack and Enterprise Applications
47 Brand ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019, 47 Brand integrated Amazon Pay into its public ecommerce site to provide an alternative checkout and payment method. Amazon Pay was deployed as the Payment Processing solution to handle customer payment authorization and tokenization within the storefront experience.
The implementation embedded the Amazon Pay payment widget into the web checkout and connected front-end payment flows to back-end authorization and capture calls consistent with Payment Processing workflows. Functional capabilities implemented included hosted payment UI, card tokenization, authorization and capture operations, and refund orchestration, with operational scope centered on ecommerce, payments operations and customer checkout experiences.
|
47 Brand HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Newton Software | Legacy | Newton ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, 47 Brand implemented Newton ATS to power Recruiting,Applicant Tracking System functionality on its public careers site, using Newton Software as the embedded applicant tracking platform. Newton ATS was deployed as the primary candidate intake and hiring workflow engine for the retailer, centralizing applications submitted through 47 Brand's website career portal.
The Newton ATS implementation focused on core applicant tracking capabilities including job requisition posting via the career site, candidate capture and resume parsing, configurable screening workflows, interview scheduling, and offer documentation. Configuration work emphasized career site integration and role based access for recruiters and hiring managers, with career portal branding retained on the external hiring pages.
Operational coverage for the Newton ATS rollout targeted talent acquisition and human resources teams responsible for retail and corporate hiring, consolidating applicant records and standardizing recruiter and hiring manager interactions. The deployment was web hosted within Newton Software and instrumented on 47 Brand's careers pages to route applicant traffic directly into the Newton ATS workflow.
Governance for the implementation included defined requisition approval routing, standardized interview scorecards, and permission sets to separate recruiter, hiring manager, and HR administrator functions. Process changes centered on moving ad hoc email driven applications into the Newton ATS workflow to create auditable candidate funnels and consistent hiring stage transitions.
|
47 Brand Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, 47 Brand implemented Microsoft 365 as its cloud productivity and collaboration platform. The implementation is visible in the company web footprint and reflects a Microsoft 365 deployment supporting a 500 employee retail organization based in the United States. Microsoft 365 is positioned as the primary Collaboration suite to consolidate internal communication and document workflows across corporate teams.
Configuration and module use align with standard Microsoft 365 capabilities, including email and calendaring, cloud document libraries and file sync, and real time team collaboration for meetings and messaging, enabling coauthoring and shared content workflows. Administration is centralized through cloud admin controls with identity and access governance applied to corporate, merchandising, marketing and store operations teams, and the Microsoft 365 presence on the 47 Brand website indicates use of cloud productivity services tied to the company web and content workflows.
|
47 Brand Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Application, Web and Enterprise Search | Content Management |
|
2015 | 2015 |
|
47 Brand eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2014 | 2014 |
|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
eCommerce | eCommerce |
|
2017 | 2017 |
|
|
|
|
|
Product Review Management | eCommerce |
|
2020 | 2020 |
|
47 Brand CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Community Management | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Engagement | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Support | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
47 Brand IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
47 Brand CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at 47 Brand
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by 47 Brand Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from 47 Brand IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the 47 Brand digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD 47 Brand Technographics
47 Brand is a Retail organization based in United States,
with around 500 employees and annual revenues of $90.0 million.
47 Brand operates a diverse technology stack with applications such as
Amazon Pay, Newton ATS and Microsoft 365,
covering areas like Payment Processing, Recruiting, Applicant Tracking System and Collaboration.
47 Brand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Newton Software and Microsoft.
47 Brand recently adopted applications including
Shopify in 2021, Acquia Campaign Studio (ex Mautic) in 2021 and Yotpo Reviews in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of 47 Brand’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates 47 Brand’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete 47 Brand technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.