Evanston, 60202, IL,
United States
4aBetterBusiness Technographics
4aBetterBusiness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 4aBetterBusiness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 4aBetterBusiness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 4aBetterBusiness has purchased the following applications: iGrafx Process360 Live for Process Mining in 2018, Microsoft 365 for Collaboration in 2019, Automattic Jetpack CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 4aBetterBusiness is running and its propensity to invest more and deepen its relationship with iGrafx , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 4aBetterBusiness revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 4aBetterBusiness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
4aBetterBusiness Tech Stack and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iGrafx | Legacy | iGrafx Process360 Live | Process Mining | Analytics and BI | n/a | 2018 | 2018 |
In 2018, 4aBetterBusiness deployed iGrafx Process360 Live as a Process Mining application to capture and visualize end-to-end processes across every function and level of the firm. The engagement model required only a few weeks at each location to capture essentially all processes, reflecting a rapid process discovery cadence driven by direct work with employees.
The implementation leveraged core process capture and visual documentation capabilities of iGrafx Process360 Live, linking photographic standard work instructions, forms, and reference materials directly to mapped activities. Process maps and associated documents were published to a browser-accessible repository, enabling employees to view the processes in which they participate and retrieve current versions of specific instructions at any time.
Operational coverage included production areas at each location and cross-functional workflows spanning frontline staff through management, allowing visibility of how processes work across multiple functional areas. Business functions impacted included operations and production, with the platform serving as a shared operational reference to reveal loose ends and non-value-added activities.
Governance and rollout emphasized starting with existing processes to rapidly build trust and employee buy-in, using quick visible results to move teams from capturing processes to applying collective expertise to improve outcomes. The approach institutionalized linking documentation to process activities, supporting immediate implementation of observed fixes and ongoing procedural adherence.
Reported outcomes included fast recognition of non-value-added steps, frequent immediate changes implemented as processes were visualized, and a materially higher internal capability to identify and effect needed changes. iGrafx Process360 Live also provided a natural mechanism to control and distribute process-related documents, ensuring continual access to current procedures through a web browser.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, 4aBetterBusiness implemented Microsoft 365 for Collaboration to provide core productivity and collaboration capabilities for its professional services operations. The Microsoft 365 deployment aligns to a 10 employee organizational footprint and supports business functions including client service delivery, administrative operations and document management. 4aBetterBusiness is using Microsoft 365 on their website as part of its online presence.
The deployment leverages Microsoft 365 components such as Exchange Online for email, SharePoint Online for shared document libraries and intranet content, Microsoft Teams for chat and meetings, OneDrive for personal file sync and Office desktop and web applications for document authoring. Identity and administration are consolidated within a single Microsoft 365 tenant and Azure Active Directory for user identity and license management, enabling centralized user provisioning and policy enforcement. Governance is organized around tenant level admin controls and Collaboration workflows, applied across the company staff and the firm web presence.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, 4aBetterBusiness deployed Automattic Jetpack CRM on its website. 4aBetterBusiness uses Automattic Jetpack CRM as its CRM to centralize contact, prospect, and client records for its professional services operations.
The deployment is embedded on the company website and functions as the primary customer data store and lead capture surface, supporting core business functions in sales and client services. Implemented capabilities emphasize contact and lead capture from web interactions, client record management, pipeline tracking, and basic email outreach automation consistent with CRM category functionality. Operational governance is lightweight and owner managed given the firm size of ten employees, with configuration and user administration handled by core staff and workflows aligned to client intake and engagement processes.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at 4aBetterBusiness
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by 4aBetterBusiness Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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