Carrington, 2294, NSW,
Australia
9 Albert Technographics
9 Albert Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by 9 Albert and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 9 Albert employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 9 Albert has purchased the following applications: Now Book It for Reservation and Booking Management in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Hubspot Marketing Automation for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 9 Albert is running and its propensity to invest more and deepen its relationship with Now Book It , Google , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 9 Albert revenues, which have grown to $1.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 9 Albert intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
9 Albert Tech Stack and Enterprise Applications
9 Albert ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Now Book It | Legacy | Now Book It | Reservation and Booking Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, 9 Albert implemented Now Book It on its website. Now Book It serves as the property’s Reservation and Booking Management application, embedding a web booking engine that captures reservations and presents real-time availability through the public site. The hotel operates in the leisure and hospitality sector in Australia with about 40 employees, so the implementation was positioned at the property level to support reservations and front-desk functions.
The deployment is a web-embedded SaaS booking engine tied directly into the website booking workflow, providing reservation capture, an availability calendar, room and rate controls, and automated confirmation messaging, capabilities aligned with Reservation and Booking Management platforms. Operational ownership sits with front-desk and reservations teams, with configuration focused on booking rules, reservation lifecycle handling, and confirmation communications. Governance work included updating reservation and check-in procedures to incorporate web-originated bookings into daily front-desk operations and rate management processes.
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9 Albert Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, 9 Albert implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment supports a 40 person leisure and hospitality operator in Australia, and the use of Google Workspace (Formerly Google G-Suite) is surfaced on the company website for corporate contact and team email addresses.
The implementation centers on core Collaboration capabilities including Gmail, Google Calendar, Google Drive and Google Docs, provisioned through the Google Workspace admin console for account lifecycle and access control. Functional configuration emphasizes shared drives for property documentation, calendaring to coordinate reservations and staff schedules, and collaborative document workflows for standard operating procedures and vendor documentation.
Integration scope is explicitly tied to the public site, with corporate email identities and contact flows exposed on the website, and operational coverage focused on front desk, reservations and back office business functions. Governance is executed through Google Workspace administrative controls for domain management, user provisioning and basic security settings, aligning collaboration tooling with the hotel operational model.
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9 Albert CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, 9 Albert deployed Hubspot Marketing Automation to manage website-driven guest acquisition and contact capture. 9 Albert is a leisure and hospitality operator in Australia with roughly 40 employees, and Hubspot Marketing Automation is implemented on their public website to centralize lead capture, subscription management, and campaign orchestration within the Marketing Automation category.
The implementation focuses on website integration, leveraging Hubspot Marketing Automation for embedded web forms, centralized contact records, email campaign capabilities, and simple automation workflows to qualify and nurture inbound leads, consistent with typical Marketing Automation functionality. Operational responsibility is concentrated in the marketing and guest engagement functions, with governance practices oriented around marketing-owned campaign management and centralized administration of contact lists and subscription preferences, ensuring the relationship 9 Albert Hubspot Marketing Automation Marketing is explicit and aligned to ongoing guest marketing activities.
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Tag Management | CRM |
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2019 | 2019 |
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9 Albert IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at 9 Albert
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Apps Being Evaluated by 9 Albert Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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