Singapore, 69545,
Singapore
90 Seconds Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 90 Seconds and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 90 Seconds employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 90 Seconds has purchased the following applications: Xero for ERP Financial in 2019, LinkedIn Talent Solutions for Talent Sourcing in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 90 Seconds is running and its propensity to invest more and deepen its relationship with Xero , Stripe , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 90 Seconds revenues, which have grown to $23.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 90 Seconds intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, 90 Seconds deployed Xero as its ERP Financial application to centralize financial recordkeeping and transaction processing. The deployment emphasized reconciliation of accounts payable transactions in Xero as the primary functional objective.
Implementation work centered on configuring the accounts payable module, establishing supplier master records, mapping the chart of accounts, and setting up bank feed ingestion with automated matching rules to reconcile invoices and payments. Invoice coding templates and batch payment recording were configured to align supplier payments with recorded AP liabilities, and reconciliation workflows were instrumented to capture audit trails within Xero.
Operational ownership rested with the finance and accounts payable teams, and process changes introduced invoice approval chains and a regular reconciliation cadence to support month end close and supplier statement management. The Xero ERP Financial deployment established a single system of record for AP transaction reconciliation across the organization.
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Payment Processing | ERP Financial Management |
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2017 | 2017 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | LinkedIn Talent Solutions | Talent Sourcing | HCM | n/a | 2016 | 2016 |
In 2016, 90 Seconds implemented LinkedIn Talent Solutions to centralize external candidate sourcing and strengthen employer brand messaging for a distributed workforce. The deployment targeted Talent Sourcing use cases, aligning with the company priority to create a cohesive culture across remote teams as articulated by CEO Tim Norton, and with recruiting focus across Asia Pacific where culture drives candidate decisions.
The implementation of LinkedIn Talent Solutions emphasized standard Talent Sourcing capabilities, including advanced candidate search and passive candidate engagement, employer branding pages to surface culture and messaging, recruiter collaboration tools to manage talent pipelines, and campaign-based outreach workflows. Configuration work centered on role-based access for internal recruiters, template-based outreach sequences, and structured pipeline stages to support consistent evaluation and handoffs between hiring managers and talent acquisition.
Operational coverage focused on talent acquisition and hiring manager workflows across APAC and the companys globally distributed teams, with recruitment ownership retained within HR and talent acquisition functions. Governance measures included documented hiring workflows, recruiter enablement and training programs, and process controls for candidate communication and interview scheduling to ensure consistent employer messaging and candidate experience.
No specific third party system integrations were provided in the source context, therefore the narrative focuses on how LinkedIn Talent Solutions was configured to support sourcing, employer branding, and recruiter collaboration for 90 Seconds rather than on named integrations or measurable outcomes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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