Tampa, 33602, FL,
United States
A-LIGN Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by A-LIGN and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 A-LIGN employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that A-LIGN has purchased the following applications: Paycor 7 Geese Perform for Performance and Goal Management in 2019, Microsoft 365 for Collaboration in 2015, Integrate ListenLoop for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems A-LIGN is running and its propensity to invest more and deepen its relationship with Paycor , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing A-LIGN revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for A-LIGN intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paycor | Legacy | Paycor 7 Geese Perform | Performance and Goal Management | HCM | n/a | 2019 | 2019 |
In 2019, A-LIGN implemented Paycor 7 Geese Perform as its central Performance and Goal Management platform to consolidate objective setting and the formal review process. The decision followed an internal review of objectives and goal frameworks as the firm experienced rapid hiring, with leadership prioritizing a single system to communicate company vision and to operationalize OKRs across the organization.
Paycor 7 Geese Perform was configured to support OKR management, goal cascades and alignment, and the administration of performance reviews using configurable review templates and recurring review cycles. The deployment leveraged standard Performance and Goal Management capabilities for continuous feedback, goal tracking, and manager-driven calibration, with the Paycor 7 Geese Perform application used to host both goal-setting workflows and the review workflow in a unified interface.
Operational coverage extended across People Operations and HR functions and into manager and employee workflows, supporting onboarding use cases where new hires must be aligned to company objectives. The implementation focused on company-wide adoption rather than selective departmental pilots, positioning Paycor 7 Geese Perform as the single platform for OKRs and performance reviews.
Governance responsibilities were centralized within HR and People Operations, which configured review cadence, permissioning, and goal alignment processes to enforce the new OKR framework and to administer review cycles. A-LIGN reported that Paycor 7 Geese Perform filled a gap in the tech stack and provided one tool to manage OKRs and the review process, addressing the original requirement for both objective management and performance administration.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Integrate | Legacy | Integrate ListenLoop | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, A-LIGN deployed Integrate ListenLoop as an Account Based Marketing capability on its corporate website. The Integrate ListenLoop implementation is instrumented site wide to capture account level web engagement and anonymous visitor signals, and to support account-first identification and routing. This deployment places Integrate ListenLoop at the front end of the account engagement funnel to surface behavioral intent from web interactions.
Configuration emphasizes account identification, engagement orchestration, and web-based signal enrichment consistent with Account Based Marketing functionality. Integrate ListenLoop is configured to map firmographic and behavioral signals to target accounts, prioritize account engagement, and trigger marketing qualification and campaign workflows. The implementation uses web instrumentation to enable personalized experiences and account-level campaign qualification without specifying particular downstream systems.
Operational scope covers marketing and demand generation functions, with marketing operations responsible for tag management, signal routing, and campaign configuration. Governance focuses on account signal hygiene and campaign orchestration rules to ensure consistent targeting and qualification across account-based efforts. The implementation is strictly site deployed and centered on surfacing account-level engagement for marketing and demand generation processes.
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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