Portland, 97201, OR,
United States
AAA Oregon/Idaho Technographics
AAA Oregon/Idaho Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AAA Oregon/Idaho and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 AAA Oregon/Idaho employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AAA Oregon/Idaho has purchased the following applications: NICE Workforce Management for Workforce Management in 2017, Adobe Experience Manager for Digital Asset Management in 2021, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AAA Oregon/Idaho is running and its propensity to invest more and deepen its relationship with Nice Systems , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AAA Oregon/Idaho revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AAA Oregon/Idaho intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AAA Oregon/Idaho Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nice Systems | Legacy | NICE Workforce Management | Workforce Management | HCM | n/a | 2017 | 2017 |
In 2017, AAA Oregon/Idaho upgraded to NICE Workforce Management within its Workforce Management environment to enable more efficient, automated outbound calling. The initiative replaced a monthly spreadsheet driven approach to outbound assignment with a system level change to dynamic call handling.
NICE Workforce Management was configured to selectively release outbound calls into a blended call queue, enabling outbound work to be available without blocking inbound capacity. The automatic call distributor treats outbound work as lower priority than incoming calls, allowing agents to be routed to higher priority inbound traffic while outbound contacts remain in the blended queue. The implementation relied on blended queue control and real time agent state coordination to allow smooth transitions between inbound and outbound tasks.
Operationally the change focused on the Membership team, with governance shifting from manual pre assignment to system driven release policies and queue prioritization that changed daily agent workflows and scheduling practices. AAA Oregon/Idaho used NICE Workforce Management for Workforce Management of its Membership function and realized an immediate service level increase of over four percentage points.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
In 2021, AAA Oregon/Idaho deployed Adobe Experience Manager as its Digital Asset Management solution to power content on its public website. Adobe Experience Manager provides a centralized repository for imagery, rich media, and web-oriented assets used by marketing and communications teams across the organization.
The Adobe Experience Manager implementation configures asset ingestion workflows, metadata taxonomy, automated renditions, and publishing pipelines integrated with the public site to streamline content delivery and brand governance. Operational scope includes marketing, digital experience, and regional communications teams at AAA Oregon/Idaho, with governance enforced through approval workflows and lifecycle controls to manage asset reuse and compliance.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, AAA Oregon/Idaho deployed Adobe Marketing Cloud (ex Omniture) on its public website, establishing Adobe Marketing Cloud (ex Omniture) as the primary Marketing Automation platform for web analytics and digital experience. The implementation is framed around site-level instrumentation to capture behavioral data from member-facing pages and digital touchpoints on the AAA Oregon/Idaho website.
Configuration centers on client-side tagging and event-level data collection, feeding session and pageview analytics, campaign measurement, segmentation, and personalization workflows typical of Marketing Automation platforms. The Adobe Marketing Cloud implementation emphasizes a structured data layer and tag governance to enable consistent signal capture for audience building and campaign orchestration.
Operational ownership resides with the marketing and digital experience teams, with site engineering coordination for ongoing instrumentation and privacy controls. Governance practices implemented include tagging standards and change control around web instrumentation to preserve data quality and ensure alignment between marketing measurement and on-site behavioral signals.
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IT Decision Makers and Key Stakeholders at AAA Oregon/Idaho
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by AAA Oregon/Idaho Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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