AAPC
2233 S, W Presidents Dr Suite F,
Salt Lake City, 84120, UT,
United States
Salt Lake City, 84120, UT,
United States
1 801-236-2200
Professional Services
AAPC Technographics
AAPC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AAPC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 AAPC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AAPC has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2020, Adobe Connect for Audio Video and Web Conferencing in 2020, Intermedia SecuriSync for Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AAPC is running and its propensity to invest more and deepen its relationship with GumGum , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AAPC revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AAPC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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AAPC Tech Stack and Enterprise Applications
AAPC AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, AAPC implemented GumGum on their website to introduce contextual advertising and content intelligence capabilities. AAPC implemented GumGum, an Artificial Intelligence Marketing application, to support website-level digital marketing and content analysis, aligning the vendor platform with online audience engagement and ad placement workflows.
The deployment is web-facing and centered on client-side instrumentation of site pages, a configuration consistent with Artificial Intelligence Marketing platforms that perform semantic analysis and contextual targeting. Implementation work emphasized configuration of contextual targeting and content intelligence modules, with rules for creative placement and page-level signal capture across the corporate site.
Operational ownership landed within digital marketing and web operations, with governance focused on tag management, campaign configuration processes, and content tagging patterns to support marketing and content teams. The AAPC GumGum Artificial Intelligence Marketing implementation is scoped to the company website and directly impacts marketing, content, and advertising business functions.
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AAPC Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, AAPC deployed Adobe Connect as its primary Audio Video and Web Conferencing solution, integrating the Adobe Connect experience directly into its public website to deliver live sessions and on-demand recordings. AAPC, a professional services organization with approximately 700 employees, configured Adobe Connect to support member facing education and virtual events delivered via the corporate site.
The Adobe Connect implementation emphasized conferencing and virtual classroom capabilities, including persistent meeting rooms, webinar hosting, screen and content sharing, session recording, polling, Q and A, and breakout room workflows. Configuration work prioritized role-based room administration, presenter controls, and content management to support certification training, continuing education, and large-scale webinars typical for a professional services membership organization.
Operationally the deployment is scoped to education, membership engagement, and marketing functions, with sessions provisioned and published through the website to manage registrations and playback access. Governance centers on defined host and moderator responsibilities, session scheduling processes, and centralized content archives on the site, enabling consistent delivery of instructor led training and member communications via Adobe Connect.
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2020 | 2020 |
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AAPC Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intermedia | Legacy | Intermedia SecuriSync | Content Management | Content Management | n/a | 2017 | 2018 |
In 2017, AAPC implemented Intermedia SecuriSync to provide cloud-based secure file sharing, mobility, and backup for its workforce of roughly 700 employees. Intermedia SecuriSync is deployed as a Content Management solution to synchronize files across desktops, laptops, and mobile devices, while retaining cloud-hosted backups and version history. The implementation uses a cloud-hosted delivery model with centralized administration and endpoint synchronization to support distributed access.
Functional capabilities configured include file synchronization, mobile access, continuous backup, versioning, and access controls for secure sharing. Administrative controls were organized to enforce user and device policies, centralized provisioning, and retention settings to support content governance and records workflows. Operational coverage spans staff needing mobile access and collaborative file sharing, impacting business functions that manage content creation, knowledge retention, and secure document distribution.
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AAPC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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AAPC ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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AAPC PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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AAPC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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AAPC CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at AAPC
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AAPC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AAPC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AAPC digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AAPC Technographics
AAPC is a Professional Services organization based in United States,
with around 700 employees and annual revenues of $100.0 million.
AAPC operates a diverse technology stack with applications such as
GumGum, Adobe Connect and Intermedia SecuriSync,
covering areas like Artificial Intelligence Marketing, Audio Video and Web Conferencing and Content Management.
AAPC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Adobe Systems and Intermedia.
AAPC recently adopted applications including
Cisco Webex Meetings in 2021, Hubspot Marketing Automation in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AAPC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AAPC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AAPC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.