Aarete
200 E Randolph St Ste 3010,
Chicago, 60601-6541, IL,
United States
Chicago, 60601-6541, IL,
United States
1 312-585-0800
Professional Services
Aarete Technographics
Aarete Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aarete and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Aarete employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aarete has purchased the following applications: UKG Great Place to Work Emprising for Employee Experience, Employee Engagement in 2022, Microsoft 365 for Collaboration in 2015, Terminus ABM Platform for Account Based Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aarete is running and its propensity to invest more and deepen its relationship with UKG , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aarete revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aarete intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aarete Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Great Place to Work Emprising | Employee Experience, Employee Engagement | HCM | n/a | 2022 | 2024 |
In 2022 Aarete implemented UKG Great Place to Work Emprising to address Employee Experience,Employee Engagement requirements and to surface employer insights via its public website. The deployment prioritized use of Great Place to Work Emprising on their website for employer branding and transparent presentation of engagement data, supporting People Operations and HR functions across the United States.
The implementation leveraged category-aligned capabilities typical of Employee Experience and Employee Engagement platforms, including recurring engagement and pulse survey instrumentation, benchmarking, analytics dashboards, and action-planning workflows. UKG Great Place to Work Emprising was configured to capture employee feedback, run scheduled survey cadences, and produce role-level reporting for HR and people leaders, with emphasis on survey design, reporting, and workflow-driven follow up.
The solution was surfaced through the corporate site, indicating a public-facing presentation layer paired with internal administrative controls managed by Aarete People Operations. Governance centered on defined survey cadence, access controls, and HR ownership of communication and action-planning workflows, aligning system configuration with existing people governance and compliance practices.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Terminus | Legacy | Terminus ABM Platform | Account Based Marketing | CRM | n/a | 2020 | 2020 |
In 2020, Aarete implemented the Terminus ABM Platform on its public website. Aarete implemented Terminus ABM Platform for Account Based Marketing to support marketing, demand generation, and sales enablement functions across the firm.
The deployment focused on core Account Based Marketing capabilities common to the category, including account identification and profiling, campaign orchestration for account-targeted advertising, website personalization for named accounts, and account-level measurement and reporting. Terminus ABM Platform was configured to run account-targeted display and engagement programs alongside personalized site experiences, with configuration of audience lists, creative delivery windows, and account-level reporting views.
Deployment architecture was executed as a cloud SaaS implementation on the customer website, using client-side tracking mechanisms and platform-side orchestration to map web traffic to accounts and to route account engagement signals into internal marketing workflows. Operational use spans marketing, demand generation, and sales enablement teams, enabling coordinated account campaigns and shared account engagement visibility.
Governance and operationalization were organized through marketing operations, which defined segmentation rules, account targeting criteria, campaign approval workflows, and reporting cadence. Change control emphasized campaign-level configuration management and measurement alignment to ensure consistent account coverage and campaign attribution.
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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CRM | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Aarete
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Aarete Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aarete IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aarete digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Aarete Technographics
Aarete is a Professional Services organization based in United States,
with around 500 employees and annual revenues of $100.0 million.
Aarete operates a diverse technology stack with applications such as
UKG Great Place to Work Emprising, Microsoft 365 and Terminus ABM Platform,
covering areas like Employee Experience, Employee Engagement, Collaboration and Account Based Marketing.
Aarete has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UKG, Microsoft and Terminus.
Aarete recently adopted applications including
MailerLite in 2023, UKG Great Place to Work Emprising in 2022 and Slack Connect in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aarete’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aarete’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aarete technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.