Ab Ekeri Oy Technographics
Ab Ekeri Oy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ab Ekeri Oy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 219 Ab Ekeri Oy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ab Ekeri Oy has purchased the following applications: Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2017, Wapice Summium CPQ for Configure Price Quote (CPQ) in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ab Ekeri Oy is running and its propensity to invest more and deepen its relationship with Microsoft , Wapice or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ab Ekeri Oy revenues, which have grown to $94.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ab Ekeri Oy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ab Ekeri Oy Tech Stack and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
In 2017, Ab Ekeri Oy deployed Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform to instrument and monetize display inventory on its corporate website. The implementation established Xandr Invest (ex AppNexus DSP) as the primary demand-side technology for programmatic media buying and ad decisioning across site-level pages.
Configuration focused on core DSP capabilities common to the Digital Advertising Platform category, including real-time bidding, campaign management, audience segmentation, creative trafficking, and reporting. The deployment included site-level ad tag deployment and server-side ad decisioning flows consistent with programmatic delivery and campaign optimization workflows.
Operational ownership aligned with digital marketing and communications teams, supporting website advertising, brand and performance campaigns, and audience targeting workflows. The implementation scope is centered on the corporate web presence rather than broader multi-site or offline channels.
Governance was constructed around campaign workflow controls, targeting rules, frequency capping and reporting governance to manage creative rotation and campaign execution. Ab Ekeri Oy Xandr Invest (ex AppNexus DSP) Digital Advertising Platform supports marketing and advertising business functions on the company website.
|
SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wapice | Legacy | Wapice Summium CPQ | Configure Price Quote (CPQ) | SPM | n/a | 2019 | 2019 |
In 2019, Ab Ekeri Oy deployed Wapice Summium CPQ, a Configure Price Quote (CPQ) application to accelerate sales of side-opening trailer units and standardize quoting across its sales organization. The Wapice Summium CPQ sales configurator was introduced to bring uniformity and perfection to company sales and to expedite recovery of sales proceeds, with an explicit goal to cut the time used for bidding by one third.
The Wapice Summium CPQ implementation emphasized core Configure Price Quote (CPQ) capabilities, including guided selling and product configuration, rule-driven pricing and automated quote generation, and template-driven proposal output with validation controls to enforce consistent offers. Configuration libraries and business rule sets were used to encode trailer options and constraints, enabling faster, error-reduced quote assembly and approval-ready documents.
Operational coverage was centered on the commercial sales function for side-opening trailer units, with governance focused on standardized configuration catalogs and approval workflows to maintain pricing discipline and offer uniformity. The deployment aligned sales process controls and document generation to accelerate bidding cycles and support faster recovery of sales proceeds.
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IT Decision Makers and Key Stakeholders at Ab Ekeri Oy
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Apps Being Evaluated by Ab Ekeri Oy Executives
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