AB InBev France
38 All. Vauban,
Lille, 59110,
France
Lille, 59110,
France
33 3 20 48 30 30
Consumer Packaged Goods
AB InBev France Technographics
AB InBev France Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AB InBev France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 AB InBev France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AB InBev France has purchased the following applications: RadiusOne AR Suite for AR Automation in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Adobe Experience Manager for Digital Asset Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AB InBev France is running and its propensity to invest more and deepen its relationship with HighRadius , SAP , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AB InBev France revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AB InBev France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AB InBev France Tech Stack and Enterprise Applications
AB InBev France ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HighRadius | Legacy | RadiusOne AR Suite | AR Automation | ERP | n/a | 2021 | 2021 |
In 2021 AB InBev France deployed RadiusOne AR Suite as a web‑exposed implementation visible on the corporate website, selecting RadiusOne AR Suite within the AR Automation category to support receivables digitization. The deployment is described as a web-based customer touchpoint, indicating the application was provisioned for invoice presentment and self-service billing on the company website while serving internal accounts receivable processes.
Configuration focused on core AR Automation capabilities common to the category, including electronic invoice presentment and portal access, collections workflow orchestration, dispute management routing, and cash application automation. Operational scope targeted finance and accounts receivable teams in France, with the rollout organized around a public-facing invoice and payment interface and complementary internal collection dashboards, and governance oriented to centralized AR process ownership and customer self-service handling rather than decentralized email-based billing.
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ERP Financial | ERP |
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2017 | 2017 |
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AB InBev France Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 AB InBev France implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment was provisioned for AB InBev France operations and aligns the Google Workspace application with Collaboration needs across approximately 450 employees, supporting corporate communications and knowledge work functions.
The Google Workspace deployment includes core modules such as Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Meet, and Google Calendar, with administrative controls managed through the Google Admin console. Configuration emphasis included shared drives for team content, collaborative document editing workflows, and administrative policies for identity and access management, device management, and data protection controls consistent with Collaboration category capabilities. Google Workspace (Formerly Google G-Suite) is referenced on the company website as part of the organizations productivity and collaboration stack.
Governance and operational coverage focused on group based access controls, centralized administration through the Google Admin console, and role aligned provisioning to mirror organizational teams. The implementation impacted business functions including corporate communications, marketing, sales enablement, and HR by centralizing email, calendaring, meeting collaboration, and document management under a single Collaboration application.
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AB InBev France Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2015 | 2015 |
In 2015, AB InBev France implemented Adobe Experience Manager. The deployment placed Adobe Experience Manager into production as a Digital Asset Management solution to support the company website.
The Adobe Experience Manager implementation focused on centralized asset repository capabilities, including managed asset ingestion, metadata modeling, automated rendition generation and web-ready delivery from the DAM. Configuration emphasized content authoring, templated asset use and the ability for marketers and web editors to publish approved images and rich media to public pages.
Operational coverage centered on the corporate website and marketing workflows for AB InBev France, aligning Digital Asset Management with web content lifecycle and campaign preparation. The setup consolidated creative assets, standardized metadata and searchability, and established structured publishing paths between asset storage and site presentation.
Governance features were implemented to control editorial approvals, metadata schema enforcement and asset lifecycle policies, structuring handoffs between marketing, web operations and creative contributors. AB InBev France Adobe Experience Manager Digital Asset Management supports the business function of web content management and marketing asset distribution.
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Digital Signing | Content Management |
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2021 | 2021 |
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AB InBev France CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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PR and Media Communication | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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AB InBev France ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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AB InBev France TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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AB InBev France PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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AB InBev France IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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AB InBev France CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at AB InBev France
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by AB InBev France Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AB InBev France IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AB InBev France digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AB InBev France Technographics
AB InBev France is a Consumer Packaged Goods organization based in France,
with around 450 employees and annual revenues of $70.0 million.
AB InBev France operates a diverse technology stack with applications such as
RadiusOne AR Suite, Google Workspace (Formerly Google G-Suite) and Adobe Experience Manager,
covering areas like AR Automation, Collaboration and Digital Asset Management.
AB InBev France has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HighRadius, Google and Adobe Systems.
AB InBev France recently adopted applications including
Mouseflow in 2022, MongoDB Atlas in 2022 and RadiusOne AR Suite in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AB InBev France’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AB InBev France’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AB InBev France technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.