Aba Market Research
Hart House,
St Albans, AL1 1NG,
United Kingdom
St Albans, AL1 1NG,
United Kingdom
44 17 2783-7322
Professional Services
Aba Market Research Technographics
Aba Market Research Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aba Market Research and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65 Aba Market Research employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aba Market Research has purchased the following applications: Microsoft 365 for Collaboration in 2018, Wix.com for Web Content Management in 2019, Qualtrics CustomerXM for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aba Market Research is running and its propensity to invest more and deepen its relationship with Microsoft , Wix.com , Qualtrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aba Market Research revenues, which have grown to $11.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aba Market Research intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aba Market Research Tech Stack and Enterprise Applications
Aba Market Research Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Aba Market Research implemented Microsoft 365 for Collaboration. The company's public website shows Microsoft 365 assets in use, indicating the Microsoft 365 deployment supports external-facing contact and content workflows as well as core employee collaboration.
The Microsoft 365 deployment centers on standard Collaboration capabilities, commonly including Exchange Online for email, SharePoint for document management and intranet content, Microsoft Teams for messaging and meetings, and OneDrive for personal file sync, with tenant level administration and role based access controls managed within the Microsoft 365 tenancy. The implementation covers Aba Market Research's workforce in the United Kingdom and aligns collaboration tooling with office productivity, document collaboration, and web referenced services.
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Aba Market Research Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wix.com | Legacy | Wix.com | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Aba Market Research deployed Wix.com as its Web Content Management platform for its public-facing website at https://www.abaresearch.co.uk/. Aba Market Research, a United Kingdom based professional services firm, uses Wix.com as the primary site platform for corporate and client-facing content.
The implementation leverages Wix.com capabilities typical of the Web Content Management category, including template-driven page construction, a visual content editor, media asset management, SEO configuration and publishing workflows. Configuration is oriented to marketing and client-facing content, with editable page templates and content regions enabling nontechnical staff to maintain research summaries and service pages.
The site is hosted on the Wix.com cloud platform and operated as a SaaS-managed website, centralizing hosting, security updates and content delivery under vendor management. Governance and operational control focus on editorial roles and site administration to support marketing, business development and client engagement functions, and no named third-party system integrations are indicated in the source site data.
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Aba Market Research CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qualtrics | Legacy | Qualtrics CustomerXM | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Aba Market Research deployed Qualtrics CustomerXM on its corporate website to establish a Customer Experience feedback and insight capability. The implementation of Qualtrics CustomerXM is positioned to capture client and visitor feedback directly on the website, aligning the application with Aba Market Research Customer Experience objectives and ongoing market research activities.
The deployment appears configured in line with standard Customer Experience implementations, leveraging Qualtrics CustomerXM survey and web interception capabilities, centralized experience analytics dashboards, and experience management workflows for collecting and analyzing respondent feedback. Configuration emphasis is on web-based survey delivery and dashboarding, with Qualtrics CustomerXM serving as the central survey engine and reporting layer for customer and panel feedback.
Operational scope centers on client-facing research and research operations within Aba Market Research, with governance oriented around centralized survey management and website instrumentation. The implementation supports business functions that include client insights, research operations, and customer feedback management, with Qualtrics CustomerXM used as the primary Customer Experience tooling on the company website.
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Aba Market Research ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2016 | 2016 |
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Aba Market Research PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Aba Market Research IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Aba Market Research CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2011 | 2011 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Aba Market Research
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aba Market Research Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aba Market Research IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aba Market Research digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Aba Market Research Technographics
Aba Market Research is a Professional Services organization based in United Kingdom,
with around 65 employees and annual revenues of $11.5 million.
Aba Market Research operates a diverse technology stack with applications such as
Microsoft 365, Wix.com and Qualtrics CustomerXM,
covering areas like Collaboration, Web Content Management and Customer Experience.
Aba Market Research has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Wix.com and Qualtrics.
Aba Market Research recently adopted applications including
Google Cloud Platform (GCP) in 2022, Microsoft Azure Cloud Services in 2022 and Amazon CloudFront in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aba Market Research’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aba Market Research’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aba Market Research technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.