AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Abacus Business Solutions Tech Stack and Enterprise Applications

Abacus Business Solutions CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Freshworks Legacy Freshworks Zarget Marketing Analytics CRM n/a 2018 2018
In 2018, Abacus Business Solutions deployed Freshworks Zarget on its corporate website as a Marketing Analytics implementation. The Freshworks Zarget implementation focused on capturing on-site behavior and conversion events for the firm’s client acquisition channels. Deployment centered on embedding the Freshworks Zarget tracking snippet across public web pages and landing pages, enabling session recording, heatmaps, funnel analysis, A/B testing and event-based conversion tracking. Configuration work included defining conversion goals, page-level experiment variants and funnel steps, with the marketing team owning experiment design and the web team managing tag deployment. Operational scope covered digital marketing and website operations for Abacus Business Solutions in Switzerland, with experiments and analytics used to inform lead capture and content iteration. Governance was organized around goal definitions, experiment windows and data ownership between marketing and web operations to maintain test integrity and analytics consistency.
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2025 2025
Marketing Automation CRM 2018 2018
Abacus Business Solutions PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Netlify Legacy Netlify Platform Apps Development PaaS n/a 2019 2019
In 2019, Abacus Business Solutions implemented Netlify Platform to host and deliver content for its corporate website. The work is recorded under Apps Development and centers on using Netlify Platform to manage static and prebuilt web assets for the Switzerland-based professional services firm. The deployment uses Netlify Platform capabilities aligned with Apps Development best practices, including CDN edge delivery, automated build pipelines triggered from Git-based repositories, continuous deployment workflows, branch preview environments, and serverless function and form handling to support interactive site features. Operational scope is the corporate website and associated web publishing processes, with responsibility placed in web and marketing operations, and configuration focused on centralized build and deploy workflows, role-based access for commit and deployment privileges, and pipeline-based release controls that validate previews prior to production.
Transactional Email PaaS 2025 2025
Abacus Business Solutions IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Hosted Libraries Content Delivery Network IaaS n/a 2021 2021
Abacus Business Solutions CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Sockets Layer (SSL) CyberSecurity 2016 2016

IT Decision Makers and Key Stakeholders at Abacus Business Solutions

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Abacus Business Solutions Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Abacus Business Solutions IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Abacus Business Solutions digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Abacus Business Solutions Technographics
Abacus Business Solutions is a Professional Services organization based in Switzerland, with around 55 employees and annual revenues of $8.0 million.
Abacus Business Solutions operates a diverse technology stack with applications such as Freshworks Zarget, Netlify Platform and Google Hosted Libraries, covering areas like Marketing Analytics, Apps Development and Content Delivery Network.
Abacus Business Solutions has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Freshworks, Netlify and Google.
Abacus Business Solutions recently adopted applications including Mouseflow in 2025, Pathwire Mailgun in 2025 and Google Hosted Libraries in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Abacus Business Solutions’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Abacus Business Solutions’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Abacus Business Solutions technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.