Thalwil, 8800,
Switzerland
Abacus Business Solutions Technographics
Abacus Business Solutions Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Abacus Business Solutions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 55 Abacus Business Solutions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Abacus Business Solutions has purchased the following applications: Freshworks Zarget for Marketing Analytics in 2018, Netlify Platform for Apps Development in 2019, Google Hosted Libraries for Content Delivery Network in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abacus Business Solutions is running and its propensity to invest more and deepen its relationship with Freshworks , Matomo , Mouseflow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abacus Business Solutions revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abacus Business Solutions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Abacus Business Solutions Tech Stack and Enterprise Applications
Abacus Business Solutions CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshworks Zarget | Marketing Analytics | CRM | n/a | 2018 | 2018 |
In 2018, Abacus Business Solutions deployed Freshworks Zarget on its corporate website as a Marketing Analytics implementation. The Freshworks Zarget implementation focused on capturing on-site behavior and conversion events for the firm’s client acquisition channels.
Deployment centered on embedding the Freshworks Zarget tracking snippet across public web pages and landing pages, enabling session recording, heatmaps, funnel analysis, A/B testing and event-based conversion tracking. Configuration work included defining conversion goals, page-level experiment variants and funnel steps, with the marketing team owning experiment design and the web team managing tag deployment.
Operational scope covered digital marketing and website operations for Abacus Business Solutions in Switzerland, with experiments and analytics used to inform lead capture and content iteration. Governance was organized around goal definitions, experiment windows and data ownership between marketing and web operations to maintain test integrity and analytics consistency.
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Abacus Business Solutions PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Netlify | Legacy | Netlify Platform | Apps Development | PaaS | n/a | 2019 | 2019 |
In 2019, Abacus Business Solutions implemented Netlify Platform to host and deliver content for its corporate website. The work is recorded under Apps Development and centers on using Netlify Platform to manage static and prebuilt web assets for the Switzerland-based professional services firm.
The deployment uses Netlify Platform capabilities aligned with Apps Development best practices, including CDN edge delivery, automated build pipelines triggered from Git-based repositories, continuous deployment workflows, branch preview environments, and serverless function and form handling to support interactive site features. Operational scope is the corporate website and associated web publishing processes, with responsibility placed in web and marketing operations, and configuration focused on centralized build and deploy workflows, role-based access for commit and deployment privileges, and pipeline-based release controls that validate previews prior to production.
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Transactional Email | PaaS |
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2025 | 2025 |
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Abacus Business Solutions IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Hosted Libraries | Content Delivery Network | IaaS | n/a | 2021 | 2021 |
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Abacus Business Solutions CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Abacus Business Solutions
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Apps Being Evaluated by Abacus Business Solutions Executives
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