Breakfast Point, 2137, NSW,
Australia
Abi-Arrage Hospitality Group Technographics
Abi-Arrage Hospitality Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Abi-Arrage Hospitality Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Abi-Arrage Hospitality Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abi-Arrage Hospitality Group has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Intuit Mailchimp Website Builder for Web Content Management in 2021, Intuit Mailchimp for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abi-Arrage Hospitality Group is running and its propensity to invest more and deepen its relationship with Google , Intuit , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abi-Arrage Hospitality Group revenues, which have grown to $1.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abi-Arrage Hospitality Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Abi-Arrage Hospitality Group Tech Stack and Enterprise Applications
Abi-Arrage Hospitality Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Abi-Arrage Hospitality Group implemented Google Workspace (Formerly Google G-Suite) in the Collaboration category. The deployment is referenced in the company website source and serves as the primary cloud collaboration fabric for the 15-person Leisure and Hospitality operator in Australia.
Google Workspace (Formerly Google G-Suite) was provisioned to deliver core collaboration capabilities including Gmail for domain email, Google Drive and shared drives for file storage, Google Calendar for scheduling, and Docs, Sheets and Slides for document collaboration. The implementation also includes Google Meet for virtual meetings and the Google Admin console for account lifecycle and access control management.
Operational scope covers front-of-house operations, guest communications and small-team administrative functions, with configuration aligned to lightweight workflows for reservations, supplier communications and marketing. Integrations are concentrated around the company domain and website for email routing and contact workflows, and cloud-hosted document storage centralizes menus, event materials and operational checklists.
Governance is implemented through centralized account provisioning and role based access controls in the Admin console, plus shared drive organization to separate operational content from marketing assets. The description frames a compact cloud-first collaboration architecture where Google Workspace (Formerly Google G-Suite) supports business functions across operations, communications and administrative workflows.
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Abi-Arrage Hospitality Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Website Builder | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Abi-Arrage Hospitality Group implemented Intuit Mailchimp Website Builder to manage its public website leftoffield.com.au. The deployment uses Intuit Mailchimp Website Builder as the primary Web Content Management platform for a small leisure and hospitality operator, consolidating site pages, media assets, and hosting through the vendor's site builder and publishing console.
Configuration emphasizes template-driven page authoring, media management, basic SEO settings, and form-based contact capture for guest inquiries. Operational ownership is with the internal hospitality and marketing staff given the company's small size, with content staging and publishing workflows executed through the application interface and domain mapping used to present the public site.
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Abi-Arrage Hospitality Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Abi-Arrage Hospitality Group implemented Intuit Mailchimp as its customer email and list management platform. Intuit Mailchimp is deployed on the company website https://www.leftoffield.com.au to capture newsletter signups and to deliver scheduled email campaigns, reflecting a direct website integration for audience acquisition and campaign distribution within the Marketing Automation category.
The deployment supports marketing and front of house operations at the 15 employee hospitality business in Australia, with configuration focused on embedded signup forms, audience segmentation, campaign scheduling, and basic automation workflows typical of Marketing Automation platforms. Governance and process changes center on centralized audience management, permission based marketing practices, and a small team workflow for campaign creation and list hygiene, with Intuit Mailchimp serving as the primary tool for email campaigns and subscriber lifecycle orchestration.
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Abi-Arrage Hospitality Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
|
Cloud Storage | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Abi-Arrage Hospitality Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Abi-Arrage Hospitality Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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