ABR Holdings Limited
41 Tampines Street 92 ABR Building,
Singapore, 528881,
Singapore
Singapore, 528881,
Singapore
65 6786 2866
Leisure and Hospitality
ABR Holdings Limited Technographics
ABR Holdings Limited Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ABR Holdings Limited and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 435 ABR Holdings Limited employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ABR Holdings Limited has purchased the following applications: Unit4 Prosoft HRMS for Core HR in 2018, Microsoft 365 for Collaboration in 2020, Automattic Jetpack CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ABR Holdings Limited is running and its propensity to invest more and deepen its relationship with UNIT4 , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ABR Holdings Limited revenues, which have grown to $52.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ABR Holdings Limited intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ABR Holdings Limited Tech Stack and Enterprise Applications
ABR Holdings Limited HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UNIT4 | Legacy | Unit4 Prosoft HRMS | Core HR | HCM | n/a | 2018 | 2018 |
In 2018 ABR Holdings Limited implemented Unit4 Prosoft HRMS as its Core HR platform. The deployment centralized personnel records and operationalized HR workflows for ABR's leisure and hospitality operations, with HR business partner coverage aligned to 11 Swensen's outlets.
Unit4 Prosoft HRMS was used to key and maintain employee master data and to manage leave records, positioning the application as the authoritative HRIS for personnel lifecycle activities. Functional usage documented includes leave management, processing of employee claims such as NS makeup, childcare leave, maternity and paternity claims, and foreign worker levy waiver claims, as well as standard HR document generation for appointment letters, confirmations, promotions and terminations.
Operational coverage extended beyond transactional recordkeeping to administrative compliance tasks, with Unit4 Prosoft HRMS supporting work pass processing workflows for applications, renewals and cancellations. The HR team also coordinated employee engagement activities and designed EDM and poster communications for staff events, while liaising with schools to run the internship programme, indicating the platform was embedded in both compliance and employee engagement processes.
Governance and day to day process responsibilities were concentrated within HR operations, with HRBP functions, centralized keying of personnel data, ongoing maintenance of personnel and leave records, and claims processing routines specified as core operational responsibilities. Unit4 Prosoft HRMS served as the system of record for these activities, aligning Core HR technology with ABR Holdings Limited business functions in HR administration and compliance.
|
ABR Holdings Limited Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, ABR Holdings Limited implemented Microsoft 365. The company uses Microsoft 365 on its public website and positions the application within a Collaboration context for internal communication and content management.
The deployment emphasizes core Collaboration functionality of Microsoft 365, with an operational focus on email and calendaring, unified communications, cloud file storage, and productivity applications. Functional capabilities associated with the implementation include Exchange Online style mail services, Microsoft Teams style chat and meeting workflows, SharePoint Online style sites for document management, OneDrive style personal file sync, and Office applications for authoring and coauthoring. Configuration and automation are likely arranged around role based access, team site provisioning, and centralized tenant settings to enforce content lifecycle and sharing policies.
Operational coverage is centered on ABR Holdings Limited corporate staff in Singapore and supports business functions such as internal communications, document collaboration, and back office productivity across finance, HR, and operations. Governance specifics are not published, however the visible web references to Microsoft 365 imply a tenant backed Collaboration posture where centralized administration and identity controls govern access and external sharing. ABR Holdings Limited Microsoft 365 Collaboration links the application to the companys productivity and content sharing workflows.
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ABR Holdings Limited CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, ABR Holdings Limited implemented Automattic Jetpack CRM on its public website. The deployment uses Automattic Jetpack CRM as a CRM to centralize web-originated contact capture for guest relations and commercial outreach across the company’s leisure and hospitality operations.
Configuration centers on web-embedded contact capture, contact record and tag management, and segmented mailing lists, reflecting standard CRM capabilities for lead and guest lifecycle management. Site forms and direct website interactions populate customer profiles in Automattic Jetpack CRM, enabling marketing and reservations teams to access consolidated contact records. ABR Holdings Limited Automattic Jetpack CRM CRM supports marketing, reservations, and guest services business functions by providing a single source for website-sourced contacts.
Operational scope is focused on Singapore corporate and site-level teams, with role-based access controls and centralized contact ownership configured to align workflows between marketing and reservations. Governance emphasizes consolidated contact data and department-aligned usage patterns rather than cross-enterprise integrations.
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ABR Holdings Limited IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at ABR Holdings Limited
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ABR Holdings Limited Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ABR Holdings Limited IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ABR Holdings Limited digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ABR Holdings Limited Technographics
ABR Holdings Limited is a Leisure and Hospitality organization based in Singapore,
with around 435 employees and annual revenues of $52.0 million.
ABR Holdings Limited operates a diverse technology stack with applications such as
Unit4 Prosoft HRMS, Microsoft 365 and Automattic Jetpack CRM,
covering areas like Core HR, Collaboration and CRM.
ABR Holdings Limited has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UNIT4, Microsoft and Automattic.
ABR Holdings Limited recently adopted applications including
Automattic Jetpack CRM in 2021, Microsoft 365 in 2020 and Microsoft Azure Cloud Services in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ABR Holdings Limited’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ABR Holdings Limited’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ABR Holdings Limited technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.