Mountain View, 94041, CA,
United States
Abra Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Abra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Abra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abra has purchased the following applications: SardineAI Platform for AML, Fraud and Compliance in 2023, Greenhouse ATS for Applicant Tracking System in 2017, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abra is running and its propensity to invest more and deepen its relationship with SardineAI Corp , Greenhouse , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abra revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SardineAI Corp | Legacy | SardineAI Platform | AML, Fraud and Compliance | TRM | n/a | 2023 | 2023 |
In 2023 Abra implemented the SardineAI Platform for AML, Fraud and Compliance to secure account origination, funding, and crypto on ramp flows. The deployment used Sardine’s API and SDK integration model, embedding real time fraud controls directly into Abra’s web and mobile customer journeys to enable instant ACH transfers and fund availability.
The SardineAI Platform configuration at Abra centered on real time AI scoring, behavioral analytics, and continuous monitoring modules. Functional capabilities implemented include identity and device risk scoring at account creation, behavior pattern analysis during login, deposit and withdrawal events, and a continuous monitoring engine that updates trust scores across the customer lifecycle.
Integration work emphasized signal aggregation and lightweight client side integration, Abra consuming Sardine’s SDK and server side API while Sardine ingested tens of thousands of data points from phone and email signals, social media indicators, and blockchain analytics along with dozens of other data sources. Operational coverage focused on onboarding, payments and risk operations, with direct touch points for compliance, fraud investigations, and payments teams to act on Sardine generated scores and alerts.
Governance and risk handling at Abra included Sardine’s indemnification model, whereby Sardine assumes fraud, regulatory, and legal risk for instant ACH money load events as part of the offering. Outcomes explicitly associated with the implementation include enabling instant access to funds that traditionally required a three to seven day hold and leveraging a platform that Sardine reports stops three times more fraud than legacy e commerce fraud products.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Contract Lifecycle Management | Content Management |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2019 | 2019 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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