Abuelos
4413 82nd Street,
Lubbock, 79424, TX,
United States
Lubbock, 79424, TX,
United States
1 806-794-1762
Leisure and Hospitality
Abuelos Technographics
Abuelos Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Abuelos and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Abuelos employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Abuelos has purchased the following applications: PeopleMatter ATS for Applicant Tracking System in 2019, Altametrics Food Management for Inventory Management in 2009, AdRoll for Digital Advertising Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Abuelos is running and its propensity to invest more and deepen its relationship with Fourth Enterprises , UKG , Altametrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Abuelos revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Abuelos intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Abuelos Tech Stack and Enterprise Applications
Abuelos HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fourth Enterprises | Legacy | PeopleMatter ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Abuelos implemented PeopleMatter ATS. Abuelos implemented PeopleMatter ATS, an Applicant Tracking System, embedding the PeopleMatter-hosted careers page and application flow on its public website to centralize job postings and capture candidate submissions.
The deployment leveraged the vendor hosted SaaS environment for core ATS functions, consolidating requisition management, job posting, application intake, applicant tracking, and interview scheduling into a single system. Configuration included configurable screening questions and candidate status workflows to support hourly restaurant hiring and corporate recruiting. The PeopleMatter ATS integration on the website routed applicant data directly into candidate records and automated stage progression for store managers and central talent teams. Governance updates standardized requisition approvals and hiring stage definitions to align store level hiring managers and corporate HR on consistent screening and interview workflows.
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Core HR | HCM |
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2019 | 2019 |
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Workforce Scheduling | HCM |
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2019 | 2019 |
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Abuelos SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Altametrics | Legacy | Altametrics Food Management | Inventory Management | SCM | n/a | 2009 | 2010 |
In 2009, Abuelos implemented Altametrics Food Management, an Inventory Management application to address persistent challenges with inventory, ordering, and receiving across its restaurant operations. The deployment targeted improved stock visibility and standardized back-of-house controls for a leisure and hospitality company with approximately 1500 employees in the United States.
Altametrics Food Management was configured to deliver SKU-level inventory tracking, automated ordering and par-level replenishment, structured receiving workflows, purchase order management, and stock reconciliation capabilities. The implementation emphasized transaction-level recording for deliveries and goods received, and instrumented audit trails and variance reporting to support operational and purchasing oversight.
Operational coverage focused on kitchen operations, procurement and restaurant management roles, with the system used to centralize requisitioning and standardize receiving procedures. Governance changes included role-based access controls and documented receiving and ordering processes to reduce manual variation, and the application replaced manual inventory practices with a formal Inventory Management system designed for hospitality foodservice environments.
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Abuelos CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021 Abuelos implemented AdRoll, deploying the AdRoll solution as a Digital Advertising Platform on its public website. The deployment is explicitly site-facing, enabling the use of AdRoll tagging and audience signals across Abuelos.com to support paid display and retargeting activity.
The implementation leverages core Digital Advertising Platform capabilities, including site-based retargeting, audience segmentation, display ad orchestration, and conversion event tracking. AdRoll's campaign and creative orchestration functions were configured to support customer acquisition and retention workflows typical of hospitality and leisure marketing.
Deployment architecture centers on a client-side AdRoll tracking snippet and audience pixel embedded in site pages to capture browsing signals and conversion events, with data surfaced to the AdRoll platform for campaign targeting. The implementation uses page-level tagging and event triggers to feed the platform, consistent with standard digital advertising tag management patterns.
Operational ownership is positioned within marketing and e-commerce functions, with marketing operations responsible for tag governance, audience definitions, and campaign setup. AdRoll is used by Abuelos in the United States to operationalize cross-site retargeting and programmatic display campaigns via the AdRoll Digital Advertising Platform.
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Abuelos TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Abuelos IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Abuelos
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Abuelos Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Abuelos IT executives and key decision makers. This section highlights Abuelos's latest recorded technology evaluations, including Instant Financial for Earned Wage Access on 2025-05-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Abuelos digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Abuelos Technographics
Abuelos is a Leisure and Hospitality organization based in United States,
with around 1500 employees and annual revenues of $200.0 million.
Abuelos operates a diverse technology stack with applications such as
PeopleMatter ATS, Altametrics Food Management and AdRoll,
covering areas like Applicant Tracking System, Inventory Management and Digital Advertising Platform.
Abuelos has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Fourth Enterprises, Altametrics and NextRoll.
Abuelos recently adopted applications including
AdRoll in 2021, NextRoll Cookie Consent Banner in 2021 and StackPath CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Abuelos’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Abuelos’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Abuelos technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.