Amsterdam, 1097 BA,
Netherlands
Ace & Tate Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ace & Tate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Ace & Tate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ace & Tate has purchased the following applications: Odoo Open Source ERP for ERP Financial in 2021, Contentful Analytics for Analytics and BI in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ace & Tate is running and its propensity to invest more and deepen its relationship with Odoo , Contentful GmbH , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ace & Tate revenues, which have grown to $135.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ace & Tate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Odoo | Legacy | Odoo Open Source ERP | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Analytics | Analytics and BI | Analytics and BI | n/a | 2022 | 2023 |
In 2022 Ace & Tate implemented Contentful Analytics as part of a content experimentation and personalization program. Contentful Analytics, classified in the Analytics and BI category, was positioned to provide measurement and reporting for campaign performance across commerce and marketing content assets.
The deployment paired Contentful Analytics with Contentful Personalization and the visual page builder Shopstory to support A/B testing and targeted experience delivery. Implemented capabilities included experimentation analytics, behavioral event capture for variant comparison, and campaign-level performance reporting, these usage patterns are inferred from the case study detailing A/B testing and personalization driving results.
Operational coverage extended across 11 markets and five locales, with marketing teams launching more than 30 campaigns in an eight month period across EMEA. Integrations emphasized content assembly via Shopstory and audience targeting via Contentful Personalization, creating a flow from visual page construction to personalized variant rendering and analytics capture.
Governance centered on centralized campaign orchestration with distributed regional execution, enabling iterative A/B test rollouts and rule-based personalization management. The case study and webinar report improved engagement tied to A/B testing and personalization, and Contentful Analytics is inferred to have been the analytics backbone used to instrument tests and surface the performance results.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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