AA Ireland
3rd Floor, 80 Harcourt St, Saint Kevin's,
Dublin, D02 F449,
Ireland
Dublin, D02 F449,
Ireland
353 818 667 788
Insurance
AA Ireland Technographics
AA Ireland Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AA Ireland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 AA Ireland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AA Ireland has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2016, Zendesk Chat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AA Ireland is running and its propensity to invest more and deepen its relationship with SAP , ACOM Solutions , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AA Ireland revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AA Ireland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AA Ireland Tech Stack and Enterprise Applications
AA Ireland ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, AA Ireland implemented SAP ERP ECC 6.0 as the core ERP Financial platform to consolidate corporate finance capabilities and extend transactional coverage into supply chain and payroll. The SAP ERP ECC 6.0 deployment was positioned as part of a finance transformation program for AA Ireland, covering finance, SCM, HR and payroll business functions for the 550-employee insurance operation.
The implementation delivered core functional modules for finance and related operational processes, with explicit workstreams for data migration including extraction, transformation, loading and reconciliation. Localisations and interfaces were developed to support Irish statutory and operational requirements, and staff training and local testing were conducted to validate financial close, budgeting and forecasting workflows.
The program integrated SAP ERP ECC 6.0 with IBM Cognos TM1 for monthly reporting, budgeting and forecasting, and implemented and rolled out a Risk Management system and associated processes to support governance. Interfaces to other on-premise and local systems were implemented as part of the project, with testing and reconciliation efforts emphasized during cutover.
Project governance included stakeholder management, local change management and communications led by the finance transformation and SAP project management function, and data reconciliation controls during go-live. All functionality was implemented within the original agreed timelines, and the deployment established SAP ERP ECC 6.0 as the enterprise ERP Financial backbone for AA Ireland.
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Payment Processing | ERP |
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2019 | 2019 |
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AA Ireland AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, AA Ireland deployed Zendesk Chat on its public website. The deployment used Zendesk Chat as the Chatbots and Conversational AI component to provide web-based conversational support for online customers.
The implementation centered on a web-embedded chat widget across theaa.ie, instrumenting real-time messaging flows on customer-facing pages. Configuration emphasized pre-chat intake, routing rules to customer service queues, and templated responses to standard inquiries consistent with insurer contact workflows.
Functional modules implemented included real-time chat sessions, templated replies, session queue management, and contextual capture from the web page to inform agent handling. These capabilities were aligned to support customer service and online servicing functions rather than backend policy administration.
Operational scope focused on the website channel supporting AA Ireland customer service teams in Ireland, with governance applied to chat handling processes and agent workflow configuration. Rollout details are limited, the implementation is observable on the company website through the embedded Zendesk Chat widget.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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AA Ireland Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, AA Ireland implemented Microsoft 365. The deployment provisions Microsoft 365 to deliver Collaboration capabilities including cloud-hosted email, document collaboration, file synchronization, and real-time communication to corporate users. Microsoft 365 is referenced on AA Ireland’s public website as part of user-facing productivity and content workflows.
The implementation aligns to a cloud-first SaaS architecture using native Microsoft 365 services such as Exchange Online, SharePoint Online, OneDrive, and Teams to provide mailbox management, intranet and document libraries, personal file storage, and meetings collaboration. Identity and access governance was managed through centralized directory and policy controls native to the Microsoft 365 platform, enabling unified account provisioning and administration. The rollout covered AA Ireland’s corporate environment and supported internal business functions that require Collaboration and productivity tooling.
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AA Ireland Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2014 | 2014 |
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Web Content Management | Content Management |
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2020 | 2020 |
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AA Ireland CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2017 | 2017 |
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AA Ireland EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2016 | 2016 |
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AA Ireland CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at AA Ireland
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by AA Ireland Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AA Ireland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AA Ireland digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AA Ireland Technographics
AA Ireland is a Insurance organization based in Ireland,
with around 550 employees and annual revenues of $80.0 million.
AA Ireland operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Zendesk Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
AA Ireland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Zendesk and Microsoft.
AA Ireland recently adopted applications including
FreshDesk Customer Support in 2024, Zendesk Service in 2021 and CIVIC Ffora in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AA Ireland’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AA Ireland’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AA Ireland technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.