Provo, 84606, UT,
United States
Action Target Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Action Target and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Action Target employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Action Target has purchased the following applications: GoDaddy for Application Hosting and Computing Services in 2012, Microsoft 365 for Collaboration in 2015, In-House ERP for ERP Financial in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Action Target is running and its propensity to invest more and deepen its relationship with GoDaddy , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Action Target revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Action Target intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 | ||
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 | ||
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Event Management | Collaboration |
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2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ERP | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 | In 2014 Action Target implemented an In-House ERP in the ERP Financial category to centralize finance and accounting operations. The In-House ERP was deployed on company-managed servers following an IT initiative that revamped network and server hardware so systems were under manufacturer warranty and supported by vendors. Configuration emphasized ERP Financial capabilities, including accounts payable, accounts receivable, general ledger, fixed asset accounting, and inventory accounting, with standard financial workflows for transaction posting and period close. The implementation relied on in-house development resources to customize module workflows and maintain application logic aligned to manufacturing inventory accounting requirements. Operational scope concentrated on Action Target's Provo, Utah site and affected finance, purchasing, inventory control, and IT operations teams. Network consolidation and migration of devices to a smaller network footprint reduced device management overhead and simplified application hosting, monitoring, and support for the In-House ERP. Governance and ongoing maintenance were managed internally, with the IT Manager overseeing the development team responsible for updates and the helpdesk providing end user support and computer deployments. Change control, release management, and IT project management were executed by the internal IT organization as part of routine application lifecycle operations. |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2020 | 2020 |
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