Action Target
3411 S. Mountain Vista Pkwy,
Provo, 84606, UT,
United States
Provo, 84606, UT,
United States
1 801-377-8033
Manufacturing
Action Target Technographics
Action Target Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Action Target and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Action Target employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Action Target has purchased the following applications: In-House ERP for ERP Financial in 2014, Microsoft 365 for Collaboration in 2015, Mouseflow for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Action Target is running and its propensity to invest more and deepen its relationship with In-House Applications , Microsoft , Cvent or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Action Target revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Action Target intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Action Target Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ERP | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014 Action Target implemented an In-House ERP in the ERP Financial category to centralize finance and accounting operations. The In-House ERP was deployed on company-managed servers following an IT initiative that revamped network and server hardware so systems were under manufacturer warranty and supported by vendors.
Configuration emphasized ERP Financial capabilities, including accounts payable, accounts receivable, general ledger, fixed asset accounting, and inventory accounting, with standard financial workflows for transaction posting and period close. The implementation relied on in-house development resources to customize module workflows and maintain application logic aligned to manufacturing inventory accounting requirements.
Operational scope concentrated on Action Target's Provo, Utah site and affected finance, purchasing, inventory control, and IT operations teams. Network consolidation and migration of devices to a smaller network footprint reduced device management overhead and simplified application hosting, monitoring, and support for the In-House ERP.
Governance and ongoing maintenance were managed internally, with the IT Manager overseeing the development team responsible for updates and the helpdesk providing end user support and computer deployments. Change control, release management, and IT project management were executed by the internal IT organization as part of routine application lifecycle operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Action Target implemented Microsoft 365 to provide Collaboration capabilities across its corporate environment. Action Target is a United States manufacturing company with approximately 220 employees and $70,000,000 in revenue, and Microsoft 365 was provisioned as the primary cloud collaboration platform for corporate communications and document management.
Microsoft 365 implementation emphasizes email and calendaring, team chat and presence, cloud file storage and co-authoring, and intranet-style document collaboration, with tenant-level administration configured for the company domain. Microsoft 365 is used on their website, and governance around user provisioning, access controls, content lifecycle, and administrative tenant management aligns with standard Collaboration platform practices to support marketing and engineering collaboration and corporate communications.
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Event Management | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mouseflow | Legacy | Mouseflow | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Action Target implemented Mouseflow on its public website. Mouseflow is used as a Marketing Analytics solution to capture user behavior for website optimization and digital marketing analytics. The implementation supports the marketing and digital experience functions for Action Target, providing session-level behavioral insight tied to on-site conversion workflows.
The deployment uses a site-level JavaScript tracking snippet to instrument pages, configured to record session replays, heatmaps, funnel tracking, and form analytics consistent with common Marketing Analytics capabilities. Data collection and sampling controls were configured to align session capture with consent and privacy requirements, and the output was routed into existing marketing analytics workflows for campaign and conversion analysis. Mouseflow was implemented as front-end site instrumentation, with operational ownership centered on marketing and web teams rather than backend engineering.
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Action Target
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Action Target Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Action Target IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Action Target digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Action Target Technographics
Action Target is a Manufacturing organization based in United States,
with around 220 employees and annual revenues of $70.0 million.
Action Target operates a diverse technology stack with applications such as
In-House ERP, Microsoft 365 and Mouseflow,
covering areas like ERP Financial, Collaboration and Marketing Analytics.
Action Target has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as In-House Applications, Microsoft and Mouseflow.
Action Target recently adopted applications including
Cvent Event Management in 2021, Mouseflow in 2021 and SendinBlue in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Action Target’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Action Target’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Action Target technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.