Virgin Active Australia
Level 6/60 Margaret St,
Sydney, 2000, NSW,
Australia
Sydney, 2000, NSW,
Australia
61 2 8247-1100
Leisure and Hospitality
Virgin Active Australia Technographics
Virgin Active Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Active Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Virgin Active Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Virgin Active Australia has purchased the following applications: Ascender Preceda Payroll for Payroll in 2019, Microsoft 365 for Collaboration in 2019, Kontent.ai for Web Content Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Active Australia is running and its propensity to invest more and deepen its relationship with Ascender , Microsoft , Kontent.ai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Virgin Active Australia revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Active Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Virgin Active Australia Tech Stack and Enterprise Applications
Virgin Active Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ascender | Legacy | Ascender Preceda Payroll | Payroll | HCM | n/a | 2019 | 2019 |
In 2019, Virgin Active Australia implemented Ascender Preceda Payroll. The Ascender Preceda Payroll deployment is in the Payroll category and was provisioned to manage payroll for approximately 600 employees across the company’s Australian clubs.
The implementation centered on core payroll processing capabilities including pay calculation, statutory tax withholding, superannuation calculation, employee master data, pay component configuration, entitlements management, and payroll reporting. Configuration accommodated award and roster-driven pay rules common in leisure and hospitality and established pay-run orchestration and payroll output formatting.
Operationally the platform supported an outsourced payroll management model, with an internal Payroll Manager overseeing outsourced execution and day-to-day operations. Integrations aligned with Payroll category practices and included roster and timekeeping feeds and banking and payment file generation to support payroll runs and supplier/employee payments.
Governance emphasized a centralized payroll function with role-based access controls, segregated duties for processing and approvals, and coordination between the payroll manager and outsourced service provider to maintain compliance with Australian statutory payroll obligations.
|
|
|
|
|
Performance and Goal Management | HCM |
|
2019 | 2019 |
|
Virgin Active Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Virgin Active Australia implemented Microsoft 365 as its Collaboration platform. The deployment covers the company’s Australian operations and supports approximately 600 employees in the leisure and hospitality sector.
The Microsoft 365 implementation includes standard Collaboration capabilities such as Exchange Online for corporate email, Microsoft Teams for meetings and persistent chat, SharePoint Online for intranet and document management, OneDrive for personal file storage, and Office desktop and web applications for productivity. The implementation is organized through a centralized Microsoft 365 tenant and leverages Azure Active Directory based identity and access management to provision users and secure authentication.
Governance is structured around role based access controls, group based provisioning and policy enforcement for information protection and device compliance, aligned to administrative roles for IT and site operations. Microsoft 365 is referenced in the organization’s public website source, indicating operational visibility in corporate communications and employee facing tooling.
|
Virgin Active Australia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kontent.ai | Legacy | Kontent.ai | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Virgin Active Australia implemented Kontent.ai as its Web Content Management solution on its public website. Kontent.ai is used on virginactive.com.au to centralize content authoring, manage structured content types, and support editorial publishing across marketing and digital channels. The deployment emphasized headless content modeling and API-first content delivery, enabling structured content reuse across pages and campaigns while separating presentation from content management. The implementation scope is focused on the Australian website and supports web content operations for marketing and member communications.
Configuration work included a content type taxonomy, editorial staging and approval workflows, and role-based access controls to delineate marketing and editorial responsibilities. Kontent.ai was configured to publish content to the public site and to enable multi-channel reuse of assets through structured content, leveraging the platform’s API capabilities to decouple front-end delivery. Governance centered on editorial roles, workflow states, and publish approvals to enforce content quality and consistency, with rollout integrated into the site’s existing digital operations in Australia. This narrative confirms Virgin Active Australia uses Kontent.ai Web Content Management to manage its website content and editorial processes.
|
Virgin Active Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Tag Management | CRM |
|
2015 | 2015 |
|
Virgin Active Australia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2024 | 2024 |
|
Virgin Active Australia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2015 | 2015 |
|
Virgin Active Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Virgin Active Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Payroll Manager | Manager | HR | |
|
|
|
Finance Manager | Manager | Finance | |
|
|
|
Head of People & Culture | Director | HR | |
|
|
|
Country Director - HR | Director | HR | |
|
|
|
People Operations Manager | Manager | HR | |
|
|
|
General Manager | Director | Operations | |
|
Apps Being Evaluated by Virgin Active Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Virgin Active Australia IT executives and key decision makers. This section highlights Virgin Active Australia's latest recorded technology evaluations, including Exerp ERP for Gym Management on 2024-11-28. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Virgin Active Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-11-28 | Virgin Active Australia | Evaluated | EXERP | Exerp ERP | Gym Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Virgin Active Australia Technographics
Virgin Active Australia is a Leisure and Hospitality organization based in Australia,
with around 600 employees and annual revenues of $100.0 million.
Virgin Active Australia operates a diverse technology stack with applications such as
Ascender Preceda Payroll, Microsoft 365 and Kontent.ai,
covering areas like Payroll, Collaboration and Web Content Management.
Virgin Active Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Ascender, Microsoft and Kontent.ai.
Virgin Active Australia recently adopted applications including
Freshservice in 2024, Kontent.ai in 2022 and Microsoft Clarity in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Virgin Active Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Virgin Active Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Virgin Active Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.