Active Interest Media
5720 Flatiron Parkway,
Boulder, 80301, CO,
United States
Boulder, 80301, CO,
United States
1 303-253-6301
Media
Active Interest Media Technographics
Active Interest Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Active Interest Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Active Interest Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Active Interest Media has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2017, ResNexus Booking for Reservation and Booking Management in 2014, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Active Interest Media is running and its propensity to invest more and deepen its relationship with Oracle , ResNexus , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Active Interest Media revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Active Interest Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Active Interest Media Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Active Interest Media implemented Oracle Cloud ERP. The deployment targeted ERP Financial capabilities to centralize general ledger, accounts payable, accounts receivable and expense management for AIM Media's San Jose operations under a Cloud Finance Functional Track Lead/SME.
Configuration work encompassed module setup for GL, AP, AR and Expenses, end to end process mapping, and creation of OTBI reports and financial report templates. The project followed scripted test cycles including CRP0, CRP1, system integration testing and user acceptance testing, with finalized test cases and formal sign off on DS 160, Test Cases and MC 50 deliverables.
Integrations and conversions were developed collaboratively with offshore teams, focusing on interface configuration and data conversion to provision transactional flows into Oracle Cloud ERP, with emphasis on invoice, payment and expense data mappings. Governance emphasized structured design sessions, requirements gathering, training sessions and coordinated sign off to operationalize core finance and accounting workflows.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ResNexus | Legacy | ResNexus Booking | Reservation and Booking Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 Active Interest Media implemented ResNexus Booking to provide consumer-facing reservation capabilities on its website. ResNexus Booking was deployed as a Reservation and Booking Management application embedded into AIM’s public site to handle online reservations, availability display, and booking intake for audience-facing offerings.
The implementation focused on the ResNexus Booking engine and standard category-aligned modules such as booking intake forms, calendar availability, booking administration, and transactional confirmation workflows. Deployment architecture emphasized on-site embedding of booking widgets and webform-driven reservation flows that connect to payment capture and confirmation processes, with operational ownership split between content teams handling booking page publishing and operations teams managing schedules and fulfillment. Governance centered on centralized inventory and booking controls within AIM, aligning editorial, events, and e-commerce functions to the ResNexus Booking workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021 Active Interest Media implemented Cisco Webex Meetings as its Audio Video and Web Conferencing solution, embedding Cisco Webex Meetings on the company website to provide web-based join flows for external participants. The deployment focused on web-embedded meeting access to support publisher interactions and external-facing sessions directly from AIM’s site, while also serving internal collaboration needs across corporate teams.
The implementation configured core conferencing capabilities typical of the Audio Video and Web Conferencing category, including scheduled and ad hoc video meetings, participant controls, screen sharing, and meeting recording. Cisco Webex Meetings was provisioned to manage host permissions and meeting moderation, and the web embedding was tuned to present a simplified join experience for external audiences.
Operational coverage extended to marketing, events, editorial, and corporate communications functions, where meetings and client-facing sessions are frequent. Administrative governance was centralized under a single account model to control user provisioning, meeting policies, and content retention settings, aligning meeting usage with organizational communications workflows.
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2015 | 2015 |
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EPM | EPM |
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2017 | 2018 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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Financial Consolidation and Close | EPM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Active Interest Media
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Active Interest Media Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Active Interest Media IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Active Interest Media digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Active Interest Media Technographics
Active Interest Media is a Media organization based in United States,
with around 500 employees and annual revenues of $100.0 million.
Active Interest Media operates a diverse technology stack with applications such as
Oracle Cloud ERP, ResNexus Booking and Cisco Webex Meetings,
covering areas like ERP Financial, Reservation and Booking Management and Audio Video and Web Conferencing.
Active Interest Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, ResNexus and Cisco Systems.
Active Interest Media recently adopted applications including
Cisco Webex Meetings in 2021, Salesforce Marketing Cloud in 2020 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Active Interest Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Active Interest Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Active Interest Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.