Active International
One Blue Hill Plaza,
Pearl River, 10965, NY,
United States
Pearl River, 10965, NY,
United States
1 845-735-1700
Professional Services
Active International Technographics
Active International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Active International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 730 Active International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Active International has purchased the following applications: Oracle PeopleSoft ERP for ERP Financial in 2012, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2021, FreeWheel Strata for Agency Management in 2004 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Active International is running and its propensity to invest more and deepen its relationship with Oracle , iCIMS , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Active International revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Active International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Active International Tech Stack and Enterprise Applications
Active International ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012 Active International implemented Oracle PeopleSoft ERP as an ERP Financial platform, deploying PeopleSoft Financials 7.5 to centralize core accounting and reporting. The initiative was anchored in a broader Active Inventory Management System project and co-managed with the company Finance department to build a Media Bank Management system for media inventory tracking and financial treatment.
The implementation included configuration and rollout of PeopleSoft Projects and Inventory modules to support project accounting and inventory valuation workflows, and the team developed key financial reports within the PeopleSoft Financials 7.5 environment. Direction was provided to a technical team responsible for unifying disparate systems developed in different tools and technologies, and for specifying module-level requirements and data model artifacts.
Integration work focused on developing interfaces between Oracle PeopleSoft ERP and the DDS Donovan system, with the technical stack using Gupta SQLWindows 5.01, Visual Basic 6.0, ERWin, and Microsoft SQL Server versions 2000 and 6.5 on Windows 2000 servers. The integration scope encompassed transaction-level interfaces and extract routines to feed PeopleSoft Projects, Inventory, and core financial ledgers, and the team delivered interface specifications and the associated financial reporting extracts.
Governance and operational ownership rested with the Finance department in coordination with the internal technical lead who directed interface development and reporting. Process changes centered on consolidating inventory information into a single Media Bank Management construct and aligning project accounting controls to the PeopleSoft Projects module, with role-based responsibilities assigned for report generation and interface monitoring.
Oracle PeopleSoft ERP functioned as the central ERP Financial system for accounting, project cost tracking, and inventory management in this implementation, with PeopleSoft Projects and Inventory modules explicitly implemented to support finance and operations workflows. The deployment emphasized modular PeopleSoft configuration, interface development to the DDS Donovan system, and technical stewardship of legacy tool integrations.
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Active International HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Active International implemented iCIMS Recruit Applicant Tracking System. The iCIMS Recruit Applicant Tracking System is deployed on the company website to capture candidate applications through the public careers portal and manage candidate workflow for external hires.
The deployment emphasizes core Applicant Tracking System capabilities, configured to support requisition management, job posting and distribution, candidate intake via web application forms, resume parsing, candidate tracking through configurable workflows, interview scheduling, and offer management. Configuration focuses on role-based workflows and status transitions to mirror the companys recruiting process.
Operational coverage centers on Talent Acquisition and HR teams within Active International, with the corporate career site integrated to iCIMS Recruit for direct application intake and job posting synchronization. The implementation centralizes candidate profiles and hiring activity in iCIMS Recruit, enabling hiring managers to review applicants through the integrated career portal.
Governance was structured around standardized hiring workflows, role-based access controls for HR and hiring managers, and configured approval gates to enforce recruiting policies. Reporting and candidate record management are maintained inside iCIMS Recruit to support ongoing recruiting operations and compliance with internal governance.
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Time and Attendance | HCM |
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2010 | 2010 |
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Active International ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Strata | Agency Management | ERP Services and Operations | n/a | 2004 | 2004 |
In 2004, Active International implemented FreeWheel Strata as its Agency Management platform to centralize media planning and ad operations within its professional services business. The deployment established FreeWheel Strata as the primary system for campaign orchestration and operational control across agency workflows.
FreeWheel Strata was configured to manage campaign trafficking, inventory allocation, ad scheduling, invoicing reconciliation, and operational reporting, leveraging standard Agency Management modules for campaign lifecycle orchestration. Configuration work included revenue and billing workflow setup, user role segregation, access controls, and traffic automation to align media operations with account management processes.
The deployment connected FreeWheel Strata to internal finance and media operations processes to support handoffs between media buying, traffic, and billing teams without dependence on named external systems. Operational coverage focused on account management, media operations, and finance functions, enabling centralized campaign execution and billing reconciliation.
Governance changes delivered standardized campaign lifecycle workflows and centralized approval gates, with audit trails and user permissioning configured inside FreeWheel Strata to enforce operational controls. The implementation positioned FreeWheel Strata as the core Agency Management system for Active International, instrumenting campaign orchestration and financial handoffs.
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Active International Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Active International Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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Active International CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2021 | 2021 |
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Marketing Analytics, Lead Generation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2019 | 2019 |
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Active International TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Active International IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Active International CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Active International
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President Finance Transformation | CXO | Marketing | |
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Director Intermediary Oversight & Transfer Agency Administration | VP | Marketing | |
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Chief Investment Strategist and CIO at CIBC Asset Management | VP | Marketing | |
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Senior Director, CIBC Asset Management Technology | VP | Marketing | |
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Apps Being Evaluated by Active International Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Active International IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Active International digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Active International Technographics
Active International is a Professional Services organization based in United States,
with around 730 employees and annual revenues of $70.0 million.
Active International operates a diverse technology stack with applications such as
Oracle PeopleSoft ERP, iCIMS Recruit Applicant Tracking System and FreeWheel Strata,
covering areas like ERP Financial, Applicant Tracking System and Agency Management.
Active International has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, iCIMS and FreeWheel, A Comcast Company.
Active International recently adopted applications including
Cloudflare CDN in 2024, Zoominfo Platform in 2023 and Usercentrics Consent Management Platform (CMP) in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Active International’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Active International’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Active International technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.