Calgary, T2P 0J4, AB,
Canada
ActiveIQ Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ActiveIQ and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 ActiveIQ employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ActiveIQ has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2024, ActiveIQ CDP for Customer Data Platform in 2024, Twilio Sendgrid for Transactional Email in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ActiveIQ is running and its propensity to invest more and deepen its relationship with Google , ActiveIQ , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ActiveIQ revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ActiveIQ intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveIQ | Legacy | ActiveIQ CDP | Customer Data Platform | CRM | n/a | 2024 | 2024 |
In 2024, ActiveIQ deployed ActiveIQ CDP as a Customer Data Platform to centralize first party web event capture and customer profile stitching. The company is using ActiveConversion CDP on its website to feed behavioral events and session data into the ActiveIQ CDP implementation for unified profile creation.
The ActiveIQ CDP configuration emphasized core Customer Data Platform capabilities, including real time event ingestion from the website, identity resolution and profile unification, audience segmentation, and activation-ready audience exports. The implementation included configuration of segmentation rules, persistent identifiers for cross session stitching, and rule-based audience syncs typical of Customer Data Platform deployments.
Integrations were focused on the website data layer, with ActiveConversion CDP acting as the primary web event source into ActiveIQ CDP. Operational coverage targeted marketing and analytics functions within ActiveIQ, using the ActiveIQ CDP to supply standardized audiences and profile data for campaign orchestration and analytic reporting.
Governance and rollout followed a phased approach, starting with web data capture and profile normalization before enabling segmentation and activation workflows, and included consent and data quality controls aligned with Customer Data Platform best practices. ActiveIQ ActiveIQ CDP Customer Data Platform marketing and analytics functions reflects the implemented relationship between the system and business use cases.
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Customer Support | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2024 | 2024 |
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Transactional Email | PaaS |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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