Singapore, 68914,
Singapore
AdAsia Holdings Pte. Ltd Technographics
AdAsia Holdings Pte. Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AdAsia Holdings Pte. Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 228 AdAsia Holdings Pte. Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AdAsia Holdings Pte. Ltd has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2019, Hubspot CRM for CRM in 2021, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AdAsia Holdings Pte. Ltd is running and its propensity to invest more and deepen its relationship with Oracle , HubSpot , Ptengine or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AdAsia Holdings Pte. Ltd revenues, which have grown to $92.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AdAsia Holdings Pte. Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AdAsia Holdings Pte. Ltd Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
In 2019, AdAsia Holdings Pte. Ltd implemented Oracle NetSuite ERP to support ERP Financial operations across its Singapore and Cayman Island entities. The deployment targeted bookkeeping and core accounting managed by the Singapore Finance Team, aligning transactional processing and financial control for multi entity reporting and multi currency transactions.
Configuration focused on standard ERP Financial capabilities within Oracle NetSuite ERP, including general ledger configuration, accounts payable, accounts receivable, multi currency processing, intercompany accounting, and consolidated financial reporting. Operational governance emphasized a centralized chart of accounts, role based access controls, period close workflows, segregation of duties and audit trail visibility to align bookkeeping activities across Singapore and the Cayman Island entity and to support accounting and finance functions within the regional finance organization.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, AdAsia Holdings Pte. Ltd implemented Hubspot CRM, deploying the CRM on its public website to capture and manage inbound leads. The implementation uses Hubspot CRM as a cloud SaaS application embedded in web pages to instrument visitor tracking and direct form submissions into the CRM repository.
Configuration focuses on contact and company record management, web form lead capture, and sales pipeline configuration, reflecting core CRM functional modules. The Hubspot CRM setup includes marketing automation and email sequencing to support lead qualification and nurture workflows originating from the website.
Operational scope spans sales, marketing, and client engagement functions, consolidating inbound website activity into unified contact profiles within Hubspot CRM. The architecture emphasizes embedded tracking and form-driven data flows into the CRM, establishing a centralized system for managing customer interactions captured on the company website.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, AdAsia Holdings Pte. Ltd deployed Google Cloud Platform (GCP) for Application Hosting and Computing Services to host and deliver its public website at any-digital.com. Google Cloud Platform (GCP) serves as the primary web-serving platform for site content and public-facing application delivery. This establishes AdAsia Holdings Pte. Ltd Google Cloud Platform Application Hosting and Computing Services relationship centered on web hosting and platform availability.
The implementation leverages standard hosting capabilities common to Application Hosting and Computing Services, including managed compute for application workloads, object storage for static assets, load balancing and content delivery for traffic distribution, and identity and monitoring controls for operational management. Operational scope is focused on the public website and associated web assets, with platform administration and deployments managed by the companys digital operations or IT teams.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at AdAsia Holdings Pte. Ltd
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Apps Being Evaluated by AdAsia Holdings Pte. Ltd Executives
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