Add People
8 Scott Drive,
Altrincham, WA15 8AB,
United Kingdom
Altrincham, WA15 8AB,
United Kingdom
44 84 5030-4440
Communications
Add People Technographics
Add People Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Add People and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Add People employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Add People has purchased the following applications: MobileMonkey for Chatbots and Conversational AI in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Ruler Analytics for Marketing Analytics in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Add People is running and its propensity to invest more and deepen its relationship with MobileMonkey , Google , Ruler Analytics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Add People revenues, which have grown to $11.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Add People intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Add People Tech Stack and Enterprise Applications
Add People AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MobileMonkey | Legacy | MobileMonkey | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022 Add People deployed MobileMonkey on their public website, implementing a web-embedded conversational layer. MobileMonkey is operating as the customer-facing platform in the Chatbots and Conversational AI category for the company.
The implementation centers on an on-site chat widget and configured conversational flows, using MobileMonkey to deliver automated responses, FAQ handling, and lead capture conversational forms. The deployment includes session handoff capabilities for escalation to human agents and basic conversational analytics instrumentation to monitor interaction patterns and intent triggers.
Operational scope covers customer support and external-facing marketing functions, with governance and content editing managed by marketing and support stakeholders. The solution is embedded in the website front-end and administered for a mid-market organization scale, with configuration focused on conversational content, routing rules, and agent handoff workflows.
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Add People Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Add People implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment is anchored to the company domain and public site assets indicate the presence of Google Workspace (Formerly Google G-Suite) for corporate email and identity, supporting a UK-based communications firm with about 100 employees.
The implementation leverages core Google Workspace capabilities typical for the Collaboration category, including Gmail for corporate mail, Google Drive and shared drives for document storage, Google Docs and Sheets for collaborative authoring, Google Calendar for scheduling, and Google Meet for virtual meetings. Configuration signals include centralized administration through the Google Admin Console, role-based account provisioning and group management, and device and access controls to support distributed team collaboration across account teams, project managers, and operations.
Operational governance appears organized around a single Google Workspace tenancy serving the organization, with administrative separation for user provisioning and security policies. Public references on the corporate website confirm identity and domain-level alignment to Google Workspace, and the implementation scope is consistent with company-wide Collaboration use across business functions in a mid-sized communications firm.
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Add People CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ruler Analytics | Legacy | Ruler Analytics | Marketing Analytics | CRM | n/a | 2016 | 2016 |
In 2016, Add People implemented Ruler Analytics on its UK website to address digital attribution and conversion measurement. The deployment used Ruler Analytics as a Marketing Analytics solution to instrument campaign touchpoints and capture visitor-to-lead journey data for the communications firm.
Configuration focused on attribution and conversion instrumentation typical of Marketing Analytics, including session-level tracking, multi-touch attribution, form tracking and call tracking capabilities. Ruler Analytics was configured to stitch anonymous browsing sessions to identified leads using UTM parameters and persistent assignment, and tagging was implemented through the website tag management layer to ensure consistent event capture.
Operational coverage was concentrated on the marketing function with outputs consumed by marketing and sales reporting and campaign analysis workflows. Governance work emphasized consistent UTM taxonomy, attribution window settings and data retention policies to standardize reporting and support ongoing campaign measurement using Ruler Analytics.
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Add People IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Add People
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Add People Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Add People IT executives and key decision makers. This section highlights Add People's latest recorded technology evaluations, including Infor Fourth Shift ERP for Manufacturing ERP on 2024-11-11. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Add People digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-11-11 | Add People | Evaluated | Infor | Infor Fourth Shift ERP | Manufacturing ERP | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Add People Technographics
Add People is a Communications organization based in United Kingdom,
with around 100 employees and annual revenues of $11.0 million.
Add People operates a diverse technology stack with applications such as
MobileMonkey, Google Workspace (Formerly Google G-Suite) and Ruler Analytics,
covering areas like Chatbots and Conversational AI, Collaboration and Marketing Analytics.
Add People has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MobileMonkey, Google and Ruler Analytics.
Add People recently adopted applications including
MobileMonkey in 2022, Hetzner in 2021 and Google Workspace (Formerly Google G-Suite) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Add People’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Add People’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Add People technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.