Adden
The Corsetry Factory Rothwell Road,
Desborough, NN14 2PG,
United Kingdom
Desborough, NN14 2PG,
United Kingdom
44 15 3676-0282
Retail
Adden Technographics
Adden Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adden and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 465 Adden employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adden has purchased the following applications: Lano Platform for Payroll in 2024, Microsoft 365 for Collaboration in 2019, SAP Commerce Cloud (ex Hybris) for eCommerce in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adden is running and its propensity to invest more and deepen its relationship with Lano , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adden revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adden intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adden Tech Stack and Enterprise Applications
Adden HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lano | Legacy | Lano Platform | Payroll | HCM | n/a | 2024 | 2024 |
In 2024, Wacoal Europe implemented the Lano Platform for Payroll to automate payroll updates and consolidate payroll processing across its entities in Belgium and Germany. The implementation centralized payroll processing workflows and moved routine payroll update tasks off manual Excel sheets into the platform.
The Lano Platform deployment emphasized payroll and HR data synchronization, integrating Lucca HR to enable automated payroll feeds and consistent employee data exchange between HR and payroll systems. Implemented functional capabilities included automated payroll update processing, multi-entity payroll consolidation, and case support workflows for payroll inquiries.
Operational coverage targeted Wacoal Europe entities in Belgium and Germany, impacting payroll and HR business functions and extending support across its European operations. Governance work focused on standardizing data synchronization processes and operational handoffs, and the project delivered faster payroll updates, reduced manual Excel work, and improved accuracy and support.
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Adden Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Adden implemented Microsoft 365 as its Collaboration platform. Adden is a United Kingdom retail company with 465 employees and the deployment is referenced on the company website, indicating tenant-level use of Microsoft 365 services for corporate communications and web-facing mail flows.
The Microsoft 365 implementation includes standard collaboration modules such as Exchange Online for email, Microsoft Teams for real-time collaboration and meetings, SharePoint Online for intranet and document libraries, OneDrive for file sync and personal storage, and the Office web and desktop applications for productivity. Microsoft 365 was configured to provide centralized content collaboration, team workspaces, shared document versioning, and browser-based Office editing consistent with Collaboration category capabilities.
Operational coverage spans Adden's United Kingdom corporate and retail functions, with the Microsoft 365 tenant exposed on the public website for contact and mail routing purposes. Governance was structured around tenant administration, role-based access controls, information classification and retention policies, and phased rollout by department to align collaboration workflows and end user onboarding. The narrative centers on Microsoft 365, Collaboration, and their relationship to Adden's business communication and document collaboration functions.
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Collaboration | Collaboration |
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2020 | 2020 |
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Adden eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2018 | 2019 |
In 2018, Adden implemented SAP Commerce Cloud (ex Hybris) as its eCommerce platform. The implementation supported UK and Rest of World projects and specifically enabled Elomilingerie.com to move from a non-transactional site to an ecommerce storefront for the UK market.
SAP Commerce Cloud (ex Hybris) was configured to support content management and merchandising workflows, including CMS driven editorial pages, product content creation and product copy management, homepage and category banner control, and testable front end and back end workflows. The implementation also encompassed recurring marketing execution capabilities, with weekly marketing email campaign creation, testing, and dispatch built into operational processes.
Integrations and operational tooling reflected the marketing and analytics emphasis, with Google Analytics used for website and email performance reporting, ongoing coordination with an external SEO agency to implement content optimization recommendations, and liaison with other third party agencies to identify and resolve online issues. Functional coverage extended across eCommerce and marketing teams in the UK and ROW, with content authors and QA resources responsible for site maintenance and testing activities.
Governance centered on structured content production and release processes, formalized testing and QA for front and back end changes, a weekly marketing cadence for email communications, and compliance procedures for consumer promotions and data capture to meet GDPR requirements. These governance elements were embedded into the SAP Commerce Cloud (ex Hybris) operational model to sustain editorial cadence and platform maintenance.
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Adden CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2018 | 2019 |
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Adden IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Adden CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Adden
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head Of Ecommerce | Director | Finance | |
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Ecommerce Executive | CXO | Finance | |
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Ecommerce Manager | Manager | Finance | |
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Transformational & IT Director | Director | IT | |
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Apps Being Evaluated by Adden Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adden IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adden digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Adden Technographics
Adden is a Retail organization based in United Kingdom,
with around 465 employees and annual revenues of $60.0 million.
Adden operates a diverse technology stack with applications such as
Lano Platform, Microsoft 365 and SAP Commerce Cloud (ex Hybris),
covering areas like Payroll, Collaboration and eCommerce.
Adden has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Lano, Microsoft and SAP.
Adden recently adopted applications including
Lano Platform in 2024, IONOS Cloud in 2022 and Google Workspace (Formerly Google G-Suite) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adden’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adden’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adden technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.