Cambridge, CB23 8SL,
United Kingdom
Adder Technology Technographics
Adder Technology Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adder Technology and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 77 Adder Technology employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adder Technology has purchased the following applications: Microsoft 365 for Collaboration in 2021, Hotjar for Customer Experience in 2021, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adder Technology is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adder Technology revenues, which have grown to $42.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adder Technology intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adder Technology Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Adder Technology deployed Microsoft 365 as its Collaboration platform. Adder Technology is using Microsoft 365 on their website and across its United Kingdom operations to standardize internal communication and document access for a 77 person manufacturing organization. The deployment positions Microsoft 365 to support core business functions including internal communications, document collaboration, and productivity across engineering, sales, and operations teams.
The Microsoft 365 implementation emphasizes cloud email and calendaring, Teams messaging and meetings, SharePoint and OneDrive document services, and the suite of Office applications to enable collaborative workflows. Configuration work centered on user provisioning, access control and content sharing policies consistent with Collaboration category best practices, with administrative governance applied at the tenant level. Microsoft 365 is the primary Collaboration application for Adder Technology supporting everyday collaborative work across departments.
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Adder Technology implemented Hotjar on its public website to add behavioral analytics capabilities. The implementation targets Customer Experience use cases, enabling web session analysis and on‑site feedback capture for the company website.
The deployment consisted of embedding the Hotjar tracking script within website templates to enable session replay, heatmaps, conversion funnel observation, and on-site polls and surveys. Hotjar was configured to capture page-level user interactions and qualitative feedback, aligning with common Customer Experience functional terminology such as session recording, heatmapping, and feedback widgets.
Operational ownership centered on digital channels, with the implementation supporting marketing, product and UX teams for behavioral analysis and content optimization. Governance work included configuring Hotjar privacy controls and consent-aware capture settings as part of the website deployment process.
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021, Adder Technology deployed Atlassian Jira Service Desk as their IT Service Management solution on their public website. The implementation exposes a customer-facing service portal embedded into the website to capture service requests, incidents, and support tickets for the company’s UK manufacturing operations. The deployment targets both external customer support use and internal IT service handling, aligning the Atlassian Jira Service Desk instance with the company’s support intake and case-tracking needs.
The Atlassian Jira Service Desk configuration centers on request management and incident workflows, with a self-service portal and knowledge base components to drive ticket creation and user guidance. Administrators configured request types, SLA rules, role-based access controls, and workflow automation to standardize triage and routing, reflecting IT Service Management practices for service catalog and ticket lifecycle management. Governance emphasizes centralized administration of workflows and catalog items, and operational coverage is focused on the IT and customer support functions rather than enterprise-wide modules.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Adder Technology
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Apps Being Evaluated by Adder Technology Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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