Venice, 90291-2524, CA,
United States
Adforum Technographics
Adforum Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adforum and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Adforum employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adforum has purchased the following applications: Bancontact for Payment Processing in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Mirakl Marketplace Platform for eCommerce in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adforum is running and its propensity to invest more and deepen its relationship with Bancontact Payconiq , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adforum revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adforum intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adforum Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bancontact Payconiq | Legacy | Bancontact | Payment Processing | ERP Financial Management | n/a | 2019 | 2019 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
|
2022 | 2022 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mirakl | Legacy | Mirakl Marketplace Platform | eCommerce | eCommerce | n/a | 2023 | 2023 |
In 2023, Adforum deployed Mirakl Marketplace Platform on its website. Adforum is a 20 employee Professional Services firm based in the United States and the Mirakl Marketplace Platform is being used to enable multi vendor marketplace capability for the company.
The implementation centered on core marketplace capabilities typical of Mirakl Marketplace Platform, including seller onboarding and merchant portal workflows, catalog management and storefront product syndication, order orchestration and commission configuration. Configuration work emphasized a centralized admin console for marketplace administration and merchant self service for listings and inventory updates, with automation applied to onboarding approvals and order routing.
The deployment is integrated with Adforum's public website storefront and is scoped to support eCommerce operations such as merchandising, partner management and order management. Governance and operational processes were established around seller onboarding, catalog governance and commercial terms to provide controls and repeatable workflows for the internal commerce and partner teams.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Support | CRM |
|
2014 | 2014 |
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Marketing Automation | CRM |
|
2018 | 2018 |
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Tag Management | CRM |
|
2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
|
2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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Content Delivery Network | IaaS |
|
2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Adforum
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Adforum Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||