Mexico City, 1090,
Mexico
Adidas Mexico Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Adidas Mexico and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7137 Adidas Mexico employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adidas Mexico has purchased the following applications: Sensai Metrics for Analytics and BI in 2021, Akamai CDN for Content Delivery Network in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adidas Mexico is running and its propensity to invest more and deepen its relationship with Aplazo , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adidas Mexico revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adidas Mexico intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aplazo | Legacy | Sensai Metrics | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
Adidas Mexico implemented Sensai Metrics in 2021 to instrument commerce and marketing analytics across its Mexico operations. The deployment uses Sensai Metrics in the Analytics and BI category to bring unified reporting and analytics into commerce and marketing workflows, leveraging data from point of sale and digital commerce channels to support measurement and segmentation.
Usage of the marketing and analytics module is inferred from Aplazo's acquisition of Sensai and public reporting, and the implementation integrates Sensai Metrics with Aplazo's omnichannel BNPL capabilities to surface payment and checkout signals for campaign targeting and basket analysis. The rollout focused on feeding dashboards and attribution workflows for marketing, e-commerce, and merchandising teams across Mexico, with reported merchant outcomes including increases in average basket size of approximately 20 to 30 percent and sales uplift of approximately 10 to 15 percent.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai CDN | Content Delivery Network | IaaS | n/a | 2014 | 2014 |
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