List of Sensai Metrics Customers
Mexico City, 11000,
Mexico
Since 2010, our global team of researchers has been studying Sensai Metrics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sensai Metrics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sensai Metrics for Analytics and BI include: Adidas Mexico, a Mexico based Retail organisation with 7137 employees and revenues of $600.0 million, LOB Mexico, a Mexico based Retail organisation with 300 employees and revenues of $40.0 million, K-Swiss Mexico, a Mexico based Retail organisation with 50 employees and revenues of $12.0 million and many others.
Contact us if you need a completed and verified list of companies using Sensai Metrics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adidas Mexico | Retail | 7137 | $600M | Mexico | Aplazo | Sensai Metrics | Analytics and BI | 2021 | n/a |
Adidas Mexico implemented Sensai Metrics in 2021 to instrument commerce and marketing analytics across its Mexico operations. The deployment uses Sensai Metrics in the Analytics and BI category to bring unified reporting and analytics into commerce and marketing workflows, leveraging data from point of sale and digital commerce channels to support measurement and segmentation.
Usage of the marketing and analytics module is inferred from Aplazo's acquisition of Sensai and public reporting, and the implementation integrates Sensai Metrics with Aplazo's omnichannel BNPL capabilities to surface payment and checkout signals for campaign targeting and basket analysis. The rollout focused on feeding dashboards and attribution workflows for marketing, e-commerce, and merchandising teams across Mexico, with reported merchant outcomes including increases in average basket size of approximately 20 to 30 percent and sales uplift of approximately 10 to 15 percent.
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K-Swiss Mexico | Retail | 50 | $12M | Mexico | Aplazo | Sensai Metrics | Analytics and BI | 2021 | n/a |
In 2021, K-Swiss Mexico implemented Sensai Metrics within an Analytics and BI scope to centralize conversion and marketing analysis alongside its Aplazo payment option. Sensai Metrics is inferred to have been adopted following Aplazo's acquisition of Sensai, positioning the Sensai Metrics application to provide merchants with marketing and conversion insights tied to buy now pay later activity.
The Sensai Metrics deployment for K-Swiss Mexico focused on standard Analytics and BI capabilities, including conversion funnel analysis, customer segmentation, ticket size analysis, and dashboarding for e-commerce performance. Configuration emphasis was on ingesting payment and checkout event signals, aligning marketing attribution workflows, and surfacing merchant-facing reports that link BNPL adoption to on-site conversion behavior.
Integrations centered on Aplazo as the BNPL provider reflected on the k-swiss.com.mx storefront, with Sensai Metrics consuming BNPL-related signals together with web storefront data to inform retail and finance operations in Mexico. Operational coverage targeted merchandising, marketing, and finance teams, with centralized dashboards used for decision support. Merchants reported improved conversion and larger ticket sizes after BNPL adoption, which Sensai Metrics was used to monitor and analyze.
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LOB Mexico | Retail | 300 | $40M | Mexico | Aplazo | Sensai Metrics | Analytics and BI | 2021 | n/a |
In 2021, LOB Mexico implemented Sensai Metrics as its Analytics and BI platform to instrument commerce and payment analytics across its Mexico operations. Sensai Metrics was adopted in the context of Aplazo's acquisition of Sensai and aligns with LOB Mexico listing Aplazo as a checkout payment option on lob.com.mx.
The implementation centers on Sensai Metrics modules for marketing analytics, transaction and revenue analytics, cohort and basket analysis, merchant dashboards, attribution, and visualization for commerce KPIs. Configuration work focused on event ingestion, funnel instrumentation, dashboarding, and standardized KPIs to support ecommerce measurement and merchant level reporting.
Integration with Aplazo's commerce and buy now pay later payment flows is an explicit signal in the deployment, with transaction level events and payment authorization data surfaced into Sensai Metrics to support merchant reporting. Operational scope covers ecommerce, marketing, and finance teams across LOB Mexico, using Sensai Metrics to correlate payment behavior with campaign performance and customer cohorts.
Governance was organized around centralized analytics access and role based dashboards to control merchant and internal visibility, and operational workflows for reconciliation and campaign measurement were adjusted to consume Sensai Metrics outputs. Merchants using the combined Aplazo and Sensai solution have reported merchant ticket increases in the approximately 20 to 30 percent range following BNPL integration.
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