Haibach, 63808,
Germany
Adler Modemärkte AG Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Adler Modemärkte AG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2193 Adler Modemärkte AG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adler Modemärkte AG has purchased the following applications: In-House ATS for Applicant Tracking System in 2015, Microsoft 365 for Collaboration in 2016, DEFACTO Loyalty Engine for Customer Loyalty in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adler Modemärkte AG is running and its propensity to invest more and deepen its relationship with In-House Applications , ATOSS Software , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adler Modemärkte AG revenues, which have grown to $560.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adler Modemärkte AG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Adler Modemärkte AG implemented an In-House ATS as their Applicant Tracking System. The In-House ATS was deployed as the primary applicant intake engine on the public careers site, embedding job listings and application forms into the company career pages on adlermode.com to capture candidate submissions directly from the website.
The In-House ATS configuration implements core Applicant Tracking System capabilities including vacancy posting, online application capture, candidate profile management, status workflow orchestration, and a searchable candidate repository. Workflows were configured to reflect retail hiring patterns, supporting store-level requisitions and staged candidate progression to centralize HR review and reduce manual file handling.
Operational ownership for the In-House ATS resides with HR and talent acquisition, with the system instrumented as the front-end sourcing channel for Adler Modemärkte AG. Governance centered on recruitment workflow standardization and role-based access controls for hiring managers, with the website-integrated ATS serving as the canonical intake source for open positions.
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Workforce Management | HCM |
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2011 | 2012 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DEFACTO | Legacy | DEFACTO Loyalty Engine | Customer Loyalty | CRM | n/a | 2020 | 2020 |
In 2020, Adler Modemärkte AG implemented DEFACTO Loyalty Engine to establish Customer Loyalty capabilities for the retailer in the DACH region. DEFACTO is listed as a public reference for loyalty and CRM work for Adler, indicating DEFACTO supplied loyalty and CRM capabilities for the account in that timeframe.
The DEFACTO Loyalty Engine implementation is inferred to encompass core Customer Loyalty modules such as membership management, points and tiering logic, campaign orchestration, and consolidated customer profiles to support segmentation and personalization. Configuration work appears to have included loyalty rule definition, rewards catalog setup, transactional event ingestion, and campaign scheduling consistent with Customer Loyalty platform practices.
DEFACTO product materials and public references suggest integration between DEFACTO Loyalty Engine and Adler's CRM and customer data sources, enabling loyalty events from retail stores and online channels to feed a unified customer view. Operational ownership is centered on marketing and CRM functions, with store operations and customer service affected by enrollment and redemption workflows, and governance focused on program rules, data consent, and campaign approval processes.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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