Adler Modemärkte AG
Industriestrasse Ost 1-7,
Haibach, 63808,
Germany
Haibach, 63808,
Germany
49 6021-633-1828
Retail
Adler Modemärkte AG Technographics
Adler Modemärkte AG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adler Modemärkte AG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2193 Adler Modemärkte AG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adler Modemärkte AG has purchased the following applications: In-House ATS for Applicant Tracking System in 2015, Microsoft 365 for Collaboration in 2016, DEFACTO Loyalty Engine for Customer Loyalty in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adler Modemärkte AG is running and its propensity to invest more and deepen its relationship with In-House Applications , ATOSS Software , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adler Modemärkte AG revenues, which have grown to $560.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adler Modemärkte AG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adler Modemärkte AG Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Adler Modemärkte AG implemented an In-House ATS as their Applicant Tracking System. The In-House ATS was deployed as the primary applicant intake engine on the public careers site, embedding job listings and application forms into the company career pages on adlermode.com to capture candidate submissions directly from the website.
The In-House ATS configuration implements core Applicant Tracking System capabilities including vacancy posting, online application capture, candidate profile management, status workflow orchestration, and a searchable candidate repository. Workflows were configured to reflect retail hiring patterns, supporting store-level requisitions and staged candidate progression to centralize HR review and reduce manual file handling.
Operational ownership for the In-House ATS resides with HR and talent acquisition, with the system instrumented as the front-end sourcing channel for Adler Modemärkte AG. Governance centered on recruitment workflow standardization and role-based access controls for hiring managers, with the website-integrated ATS serving as the canonical intake source for open positions.
|
|
|
|
|
Workforce Management | HCM |
|
2011 | 2012 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Adler Modemärkte AG implemented Microsoft 365 as its primary Collaboration platform for internal communications and productivity. The company’s public website references Microsoft 365 services, indicating visible use of Microsoft 365 in their digital footprint and surface-level integration with customer facing pages.
The Microsoft 365 implementation centered on standard service components, with adoption of Microsoft 365 capabilities including Exchange Online email, SharePoint Online content and intranet services, Microsoft Teams for chat and meetings, OneDrive for Business file sync and Office applications for endpoint productivity. The deployment aligned with Collaboration category functionality such as real time communication, document coauthoring, and centralized content management.
Operationally Microsoft 365 was provisioned to support Adler Modemärkte AG’s corporate functions and retail operations, consolidating communication, meeting workflows and document collaboration across head office and store teams. Tenant administration, user provisioning and information governance were implemented as part of the Collaboration rollout to manage access and policy control within the Microsoft 365 environment.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DEFACTO | Legacy | DEFACTO Loyalty Engine | Customer Loyalty | CRM | n/a | 2020 | 2020 |
In 2020, Adler Modemärkte AG implemented DEFACTO Loyalty Engine to establish Customer Loyalty capabilities for the retailer in the DACH region. DEFACTO is listed as a public reference for loyalty and CRM work for Adler, indicating DEFACTO supplied loyalty and CRM capabilities for the account in that timeframe.
The DEFACTO Loyalty Engine implementation is inferred to encompass core Customer Loyalty modules such as membership management, points and tiering logic, campaign orchestration, and consolidated customer profiles to support segmentation and personalization. Configuration work appears to have included loyalty rule definition, rewards catalog setup, transactional event ingestion, and campaign scheduling consistent with Customer Loyalty platform practices.
DEFACTO product materials and public references suggest integration between DEFACTO Loyalty Engine and Adler's CRM and customer data sources, enabling loyalty events from retail stores and online channels to feed a unified customer view. Operational ownership is centered on marketing and CRM functions, with store operations and customer service affected by enrollment and redemption workflows, and governance focused on program rules, data consent, and campaign approval processes.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Adler Modemärkte AG
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Adler Modemärkte AG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adler Modemärkte AG IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adler Modemärkte AG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Adler Modemärkte AG Technographics
Adler Modemärkte AG is a Retail organization based in Germany,
with around 2193 employees and annual revenues of $560.0 million.
Adler Modemärkte AG operates a diverse technology stack with applications such as
In-House ATS, Microsoft 365 and DEFACTO Loyalty Engine,
covering areas like Applicant Tracking System, Collaboration and Customer Loyalty.
Adler Modemärkte AG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as In-House Applications, Microsoft and DEFACTO.
Adler Modemärkte AG recently adopted applications including
Google Cloud Platform (GCP) in 2021, DEFACTO Loyalty Engine in 2020 and Cisco IronPort Cloud Email Security in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adler Modemärkte AG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adler Modemärkte AG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adler Modemärkte AG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.